In 2004, at age 14, Detroit native Qualls launched Whateverlife.com, conceived as a personal portfolio with pictures and graphics she created. Later, she offered free MySpace layouts and tutorials for teens who wanted to learn how to do their own graphic designs and coding.
A quote from Qualls on her Web site says the site’s name means “for whatever life you lead.” She goes on to write that her goal is to include “information and fun things for anyone and everyone,” and she seems to be making big strides in that direction. (Qualls did not return multiple calls seeking comment.)
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Whateverlife.com, which Qualls owns outright, claims to nab 7 million individual visitors a month and counts Verizon Communications as an advertiser. In March 2006, Qualls reportedly received an offer (from an undisclosed buyer) for $1.5 million, but turned it down.
Now 17, Qualls is an emancipated minor. While considered an adult in the eyes of the law, she knows she has a long way to go, evidenced by an entry on her MySpace.com page: “I have lived a lot in the past three years and have only a few things to say about it. There is always so much to learn.”