Imagine doing what you love, earning nearly six million dollars annually, and never even having to leave the house.
I know what you’re thinking, sounds like some kind of overused and obvious internet scam, right? Well, not exactly…
Felix Kjellberg, known by his subscription base as “Pewdiepie,” is a Swedish YouTuber with a passion for gaming. Now you might be questioning the legitimacy of a YouTube career, or the idea of a YouTube entrepreneur, but hear me out.
After realizing how much happier he could be making YouTube videos and working a hot dog stand, Felix dropped out of Chalmers University of Technology in order to pursue his early 2011 YouTube career. During this period, Pewdiepie videos quickly caught on and spread like wild fire. Many would argue that a mix of hilarious horror game “jump scares,” his Swedish accent and a seemingly never ending stream of jokes and references were to blame for the viral explosion.
The Statistics Are There
Impressive statistics show that Felix has ranked as the most subscribed channel on the money making machine for three years running now, only behind YouTube’s top four video categories, even beating out the ‘News’.
Clocking in at 41,040,281 Subscriptions and over ten billion views, most would ask the question, why?
This man is an Internet Content Marketing master, that’s why. He puts out an immense amount of content curated for his audience, rolling with the punches in order to keep up with the times, and never let his channel grow old. One way Felix accomplishes this is by reviewing both popular and ‘underground’ games in order to offer the informative, yet still rather unpredictable comedic flare his audience loves him for.
Many games owe their success to his “Let’s play” videos, such and the infamous Slender horror game. This makes him a valuable asset in the indie gaming market, gaining nearly two and a half million hits on average per video. That’s a lot of viewers!
His humor can be both crude and explicit, however, if you so choose, check out his YouTube channel