A san Francisco startup has developed a revolutionary approach to eggs. You read that correctly, this company has changed the egg forever. Hampton Creek has developed a plant-based egg alternative that is both cheaper and more humane. Josh Tetrick, cofounder and CEO, explains that trillions of eggs are produced each year. Often the farms where the animals are housed actually cruelly treat their animals and leave their farms in poor conditions, negatively affecting the environment. Hampton Creek has discovered a product better for us, nicer to our animal friends and the environment.
Factory-farming is an incredibly detrimental industry, for both the animals and the planet. Factories are much more concerned with maximizing profit and product, rather than protecting the welfare of the land. Even freeing the caged animals was ineffective, claimed the CEO. Their business focuses on taking animals out of the equation.
After extensive plant research, Tetrick discovered yellow peas mimic the properties of an egg. In 2013, Hampton Creek’s first product was released- a yellowish egg like powder. This powder allows manufactures to eliminate eggs in baked goods. Tetrick explains this product is 48% cheaper, making it more affordable than regular eggs. Most importantly, Tetrick says, his product has wholly taken animals out of the equation.
Late last year, Just Mayo was released into the market place. This product can be found on the shelves of Costco, Whole foods, and Safeway amongst other places. Sales since last year have tripled since November 2016. Up next for Hampton Creek is an egg- free cookie dough and a cholesterol-free liquid scrambled egg product.
There was seemingly no place for a new egg product, yet Josh Tetrick saw a problem that needed solving. Animals were hurting and the environment was suffering. Tetrick saw that this was an unnecessary problem and he created a product that solves it.