Archive for Athletics – Page 2


Matt Canepa(right) and Pat Pezet (left) are San Francisco Bay Area natives who met as college baseball teammates at Cal Poly, San Luis Obispo. Both Matt and Pat earned their degrees in Business Finance and Matt spent two years playing professional baseball for the Chicago Cubs.  One night while in college, the two students looked for something that would keep them awake for studying, after finding nothing but coffee grounds, they proceeded to put it in their mouths much like chewing tobacco.  However, it got all over their teeth and was pretty disgusting, so they decided to put the grounds in pouches and then in tins much like chewing tobacco, but without the nicotine or other dangerous side effects.  San Francisco Giants coach contacted the two entrepreneurs and told them he loved their product and that it might be saving his life.  This convinced the two to try to go big with the product they named Grinds. The duo appeared on Shark Tank to pitch their idea and ended up making a deal with Daymond John and Robert Herjavec.  This has propelled their product to the top of the tobacco substitute market.  The duo is hoping to go into the retail space very soon.


 grinds coffee pouches


TopChedLax was founded by two Grove City College students in 2013, who are members of the Club Lacrosse team at Grove City. Daniel Casselli and Will Stumpf came up with an idea in their dorm rooms for a lacrosse clothing company focused on “shredding high cheese.”

They focused on the community of “lax bros” who do nothing but play lacrosse. It is a content driven company, in so far as, they understand the difficulties that are inherent in the clothing industry. They have differentiated themselves by driving the need for their product by painting a certain picture in the customers mind of who would wear this clothing. The consumer then, presumably, wants to fit this image so they buy their clothing.

In their own words,”Inspired by the sun drenched, salt stained, American born lax lifestyle, Top Ched Lax is the eye-catching clothing that will set you apart in a crowd. Our clothing may be too bold for most to pull off, but that is exactly what makes it so special for those who can. Ask yourself, do you have what it takes to be daringly different?”

So like the guys say “Top Cheddar is always Beddar.” it will be fascinating to see what they do with this brand.

Tennis for Life

Karolina Laquerquist, A Junior Entrepreneur major and Tennis player at Grove City College. Back home in Pittsburgh during the summertime, she herself is a tennis coach. She began when she was 15 years old. Her neighbor asked her if she could help get her little boy doing something other than having his nose stuck in his science books. Karolina began to coach this little boy and begin to bring out an athletic side of him that neither he or his mom knew he had before. From working with this boy, word spread and Karolina began to get more and more clients. Karolina now has 2 dozen private clients. She teaches on weekdays and on saturdays in the summer. Karolina has learned two important things while running this business. The first one is, the importance of mentors. She gives the credit to her high school coach as the one who taught her how to teach. The second thing that Karolina said she has learned is the importance of taking the Sabbath off. In Karolina’s words: “You need to be able to have a day to rejuvenate so that you can continue to do what you love”. Karolina has turned clients down because of this belief. Karolina’s price strategy is to keep her prices low. She begins each summer with special promotions in May to get clients in, and then also special promotions at the end of August so that she can continue to see her kids up until she has to come back to school. Her advertising for the business started out with email marketing, but now is mostly word of mouth. Besides coaching these kids, Karolina also coaches at a Country Club.  What drives Karolina is wanting to give these kids more passion. She wants to bring out the confidence in these kids, and take it to the next level. If you know of any young child who is seeking tennis lessons for the summer in Pittsburgh, look Karolina up on mygcc!

Lee Moseley – Bubble Soccer

It’s about time somebody solved the cry-baby soccer epidemic.

For far too long, we have watched soccer players grovel in pain to show referees just how “terrible” it is to have contact with another player in this world-famous sport. Well, no more.

There’s a new game in town.

And it’s called Bubble Soccer. Or if you’re not from the US, Bubble Football. This game was developed by Lee Moseley, a asbestos surveyor who, as a young man, gave up his day job to pursue his unique idea.

It’s a pretty simple concept: the game is played just like regular soccer, except with each player wearing a PVC plastic “bubble” that protects the head and upper body, allowing for unique and hilarious contact throughout the game.

Lee Moseley’s company wasn’t started easily. He knew how he wanted create these suits, but investors didn’t believe the idea would take off. So, with the help and support from his wife, Moseley financed the entire operation himself, basing it in the UK. The determination he showed through this risky venture was one of the key reasons for his success. The idea began to spur interest in people. Many are attracted to this more lighthearted style of soccer, and it has been used at parties, corporations (as a team-building exercise), and various other unique venues in addition to more normal sports scenarios. Now, he services events all across the UK, and several other versions of his product have sprouted up around the world.

Moseley’s comments about this product reflect his spirit in making his business. “We have had a overwhelming response to the game and everybody who has taken part has really enjoyed themselves. It’s not something that I think I’ll ever get bored of doing either, as just watching people play is hilarious.”

Here is a man who believes in his business. That is the sign of a great entrepreneur.

Brian Moran – helping you scale your start-up

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A Little About Me…

I’m a former college baseball player who’s career was cut short, which somehow led me into the world of marketing online. My first website, was anything but an instant success, but over time I learned what separated profitable websites from the others.

I wanted to share that information with the world, which lead to quitting my job, creating this site, and

This site takes you through my journey of teaching entrepreneurs, startups, and hopeful business owners how to get their idea out to the world quickly and profitably.

About Get10kFans

Get 10,000 Fans’ mission is to empower business owners to use Facebook’s social network to grow their business through proven marketing strategies.

Founded in November 2010 by Brian Moran, Get 10,000 fans serves business owners & independent entrepreneurs around the world. The Get 10,000 Fans team is devoted to delivering the best and most relevant marketing tactics & strategies to our community of over 225,000+ fans, email subscribers, and customers.

We provide information through our blog, our email newsletter, various paid video trainings, and through a number of subscription-based softwares and services. Our video trainings are aimed at empowering users with Facebook marketing, knowledge, & strategy for businesses who are overwhelmed by ineffective Social Media Marketing strategies.

Since our launch in late 2010, our offerings have expanded from a single training course, to seven video training courses covering all different aspects of Facebook Marketing. We also offer 2 web-based softwares that aid users in creating powerful, customized Fan Pages for their business ventures.

In August of 2009, I (Brian Moran) had recently graduated college with a degree in marketing management and yet found myself beginning a career that had nothing to do with marketing. I was engaged at the time, and started to think about my future and path over the next couple years.

I had played baseball and college in my career had come to an end after a short stint in semipro baseball. So I began thinking what if there was a way for me to merge my two passions baseball and marketing together and actually start to create a new hobby for myself. I had always dreamt of owning my own company one day so I began searching online and eventually stumbled over website that changed everything.

I started listening to every podcast, reading every blog, and trying to suck in every piece of content that I could. I struggled with what business to start first and I finally decided to go into the baseball industry, something that I knew that I could provide good content to my visitors. I spent the next six months endlessly searching, reading, and learning every strategy that I could. I wasn’t making a dime, but the dream was still alive and I didn’t really care about the money.

Brian Moran

I was confident enough in myself and I knew that if I kept pushing for that eventually something would happen. During that time I was able to learn a lot about blogging, WordPress, search engine optimization, driving traffic, social media, product creation, membership sites, and a whole lot more. The only problem for me at that time was that I was not making any sales. the traffic just wasn’t there and I was not a lot I can do about it being a one-man show.

Finally in April of 2010, I stumbled on something that literally turned my world upside down. this little secret, was Facebook. I remember sitting in my college dorm as a freshman in 2004 hearing what my buddies talk about this new website called “Facebook” and how it seemed to be a pretty cool tool to connect with old classmates that we lost touch with. Little did I know that this new tool would become my largest source of traffic six months later.

I began using Facebook fan pages and advertising to drive more traffic to my website than I ever thought I would be able to get by myself. It almost seemed too easy. I’ve struggled before with search engine optimization and Google AdWords, but Facebook just came so easy to me. It was simple. And the results came almost instantly.

I did a lot of testing and tweaking over the next couple months, but for the first time I was seeing a steady amount of sales coming in each week. I felt like the dream was finally starting to come into place. I decided that day and output all the other hyped up techniques to the side and focus solely on Facebook.

A few short months later I have multiple fan pages with thousands of fans residing on each one. My puny little e-mail list of 60 baseball players that took me over six months to generate had turned into a list of thousands of people in a few short weeks. I was finally able to focus on creating excellent content and stop worrying about where the traffic was at a come from next.

It was in November of 2010 that my train baseball fan page had reached 10,000 fans and I decided that I would finally start a business that aimed at helping other small businesses like you get off the ground using tools like Facebook. So this is where things sit today. I’m 24 years old, and get a pretty neat opportunity to help out small businesses make better use of facebook.

Chances are that if you’re reading this you’re where I was six months ago. You’re reading the story of someone who’s only a few steps ahead and truthfully it won’t take much for you to get where you want to be.

I  hope you enjoy every post I release. I would love to hear from you and get any feedback you might have. You can usually find me using either our fan page wall, the comments feature on our posts, or our contact page here on the website.

Best of luck! I can’t wait to hear your success story.

~ Brian Moran

getting 1000 fans fans was one of brian’s first and most successful business ventures. transferring his love for baseball brian saw a chance to profit from helping other entrepreneurs draw more attention. Grove City graduate and great example of a millennial entrepreneur.

Running with Swag

Road ID Saves Life and Defines Lifestyles

Edward Wimmer’s father had always told him to make sure he had some form of ID on him whenever he went for a run. When Edward was in college, a near accident caused him to think twice about Dogged determination: Edward Wimmer (right) and his father, Mike, have seen rapid sales of Road ID.his father’s advice when an oncoming truck forced Wimmer to jump into a ditch to avoid being hit during a training run.  After graduating, Wimmer and his father, an entrepreneur, holed up in their basement, and using credit cards to back their endeavors, began producing athlete-friendly ID tags, modeled after military dog tags. The two of them called their upstart Erlanger, Kentucky based company Road ID. Now, thirteen years later, the company continues to make these athletic ID tags and will engrave them with anything the customer chooses, but still recommends including “vital statistics and inspirational mantras to help lift spirits mid-workout.” An interactive version of these tags also gives responders access to your medical information including allergies and health insurance in the case of an emergency. However safety’nuts are not the only people who have taken an interest in these ID bands. What started out as a practical way to protect athletes has now evolved into a status symbol- a fashion statement that says: “I’m an athlete.” Road IDRunners, cyclists, and many other athletes are now wearing their Road ID’s even when they are not working out. In 2011 the previously online retailer decided to broaden its horizons by using kiosks to market and sell their bands in sporting goods shops. In addition to this, the company deals heavily in social media and email advertising as well as word of mouth. When a customer buys any Road ID product, they receive a special discount code that they can use and share for 30 days to get deals on other Road ID goods. In this way Road ID makes its customers its prime salesmen.  Although Wimmer refuses to divulge the company’s current worth, he claims that the company has growth by about 50% every year since 2002 and expects that its growth will continue as more and more athletes become acquainted with their product and want the image that it provides.

Hu is She?

huJulia Hu is doing something dozens of others are doing.  But she is doing it right and she is doing it better.  Hu created a wristband called LarkLife that tracks sleep patterns, diet, and exercise.  Millions of people attempt to log their food intake and fitness for the day through phone apps and website, but have trouble keeping up.  This is not the only issue – Hu and her 21 employees at Lark Technology believe that people are not challenged to change their life simply with raw data.  “When you look at everyone in the world, about 3 to 4 percent are motivated by data. These are Olympic athletes, highly goal-oriented people, and tinkerers,” Hu explains. “The rest of the population is not at all motivated by numbers–or is actually negatively motivated by seeing numbers.”

In fact, the major innovation in her idea is in the interpretation and delivery of the data recorded by the wristband.  The various versions synchronize with your smartphone every day and then turn that information into real tips at the end of the week on how to change your life. asks the consumer to imagine the tips are a health or lifestyle magazine written specifically for you.lark-life-smart-wristband

Hu is as unique as her ideas.  At age 28 she is a second-generation Chinese immigrant, serial entrepreneur, violinist and former gymnast.  Like many entrepreneurs, Hu did not finish the degree she set out to graduate with.  She received her master’s and bachelor’s degrees at Stanford University, but dropped out of business school at MIT to found Lark.  A colleague commenting on the savvy business woman said, “She’s disarming, sweet, and kind, and then you realize she’s completely out-negotiated you.”

One of the most entrepreneurial and inspiring aspects of Hu’s idea are the opportunities it has to continue growing.  The business is collaborating with hospitals to assist patients in reworking sleep routines and is looking to create similar relationships with other health-related organizations.  Hu also has the chance to create the world’s largest sleep database with data from its thousands of users.  She responds to this opportunity by wishing “that benefit can be applied to everyone’s health,” which is the most impressive characteristic of this entrepreneur.  For Hu it is not only about the money, but the ability to aid the entire world, not only Lark users, in the quest for a healthier life.