Entrepreneurship comes in many forms, whether that be the starting of a new company, solving of a problem, or strategically adding to an existing brand. Formula 1 racing has been an image of high class and luxury for the last century. Strategic branding and product placement has given F1 the ability to sport high-end companies from AMG, IWC watches, and Marlboro. A new decision by F1, to bring in huge amounts of money and press, was to enter the scene in the capital of gambling and night life, Las Vegas. The team at Formula 1 spent and estimated $500 million to take over the streets of Vegas in F1’s newest location. The amount of money reeled in by this event is hard to nail down completely, but such a high-class sport brought old and new money to Vegas in an unseen before fashion. Formula 1 made a whopping near $2 billion over the weekend and casinos cash prizes and stakes were through the roof. Though this is not the typical entrepreneurial endeavor, this is an example of taking a well known brand and thinking in an entrepreneurial way to end up raking in billions of dollars over the weekend.