Dubsmash is a lip synching app where users can pick from multiple soundbites to record themselves with. The video then can be shared to multiple other social media platforms. Roland Grenke, Jonas Druppel, and Daniel Taschik are the inventors of Dubsmash. The creators originated from Germany. The team previously created two failed apps, but Dubsmash was reigned number one in one week in Germany. The team saw the rise of social apps and the music industry, deciding to combine the two. More than 100 million people have downloaded Dubsmash. Celebrities like Selena Gomez, Jimmy Fallon, and Rihanna have even used Dubsmash. Many entertainment outlets like movies, music, and tv shows have been promoted through Dubsmash. In May of 2016, Dubsmash earned six million dollars. Dubsmash’s major competition has been Musically and Snapchat. Sadly, Dubsmash has not stood the test of time. It has faded away despite its success in the app store. It goes to show that applications are big business, but it takes a lot to stay on top.