Imagine a world where apps and websites offered prizes instead of pesky advertisements. Well, our sought after technical advances have become a reality once again.
Brian Wong, a young entrepreneur, tackled this idea at the age of 23. It all began when he started to pay in-depth attention to the people around him and their mobile use habits, especially with application based game play. He then saw the opportunity, stating that “I remember noticing that there were these achievements that people would be hitting, like leveling up or hitting a high score … but then what struck me was that in those moments of happiness people were actually not being appreciated but rather slapped in the face with a pretty terrible advertisement.” The over all idea in a nutshell is to replace traditional advertisements with prizes after the user has accomplished something in the game. Its brilliant, and an incentive that is way more powerful than random advertisement 95% of users will immediately ignore or even find annoying.
Below are some examples of his prize based advertising. Check out his website at www.brianwong.com