Kutoa’s birth was pretty simple, actually – Joey Grassia saw a problem, and he used the resources he had to create a solution. I’ll explain.
In 2007, Grassia was struck by the severe malnutrition and sickness he witnessed when he traveled to South Asia. A few years after that, he had a health scare of his own, due to his diet filled with additives and preservatives. In marrying these two problems he encountered, he came up with a solution for both. Kutoa (Swahili “to give”) is a website that sells gluten free, sans GMO health bars with no added sugar or preservatives. The best part? For each bar sold, one is given to a hungry child. Having just started Kutoa in 2010, Grassia has already driven it to deliver 1 million meals to children in need.
One thing that Grassia has been very intentional in doing is inviting the consumer not just to buy a health bar, but to be a part of this global change. Kutoa.com connects with its consumers through its blog, which can be found on kutoa.com. The blog highlights various individuals, organizations, and schools in the community that are doing their part in fighting hunger both locally and around the world. Scrolling through the reviews for their health bars (among which you can find Chocolate Espresso Bean, Blueberry Almond, and Cherry Cashew), it is obvious that Kutoa’s consumers are ecstatic about finding a health bar that is truly healthy, and being able to make a tangible difference in an easy way.
Perhaps one of the most driving factors in Kutoa’s success has been Grassia’s mindset towards entrepreneurship. He believes that someone doesn’t need to have loads of experience in the business world to make an impact. He or shes just needs have to have an experience. Grassia’s happened to include a life-changing trip and a new diet. In the “Our Story” page of Kutoa.com, Grassia challenges his audience to take a look at the experiences they’ve had, and figure out how we can turn those into ideas that will improve our lives and others’. “Please,” he writes, “always remember that each of us have the power to make a difference.”