Archive for Social Media

myYearbook (MeetMe)

In 2005, David and Catherine Cook, both high school students, came up with an idea for an online yearbook as opposed to the traditional hard copy. This brother and sister team started “myYearbook,” it became popular with schools who would pay to have their yearbook on the site. Over the years however, David and Catherine would figure out ways to expand myYearbook’s reach including making it available for older demographics, introducing online chatting, gaming, and moving into different countries as well. They ended up merging with Quepasa Corporation and renamed their company to MeetMe. Today MeetMe is worth over 100 million dollars. This is just another example of how a simple, yet innovative, idea can be extremely successful and make a dent in any market. 

From Pic to Snap

Evan Spiegel and Bobby Murphy are the two founders of one of the biggest social media networks, called Snapchat. Snapchat is used by one hundred fifty million users per day. Snapchat has a wide age demographic because it is popular among people who are school age, college age, and even young adults. Users make a username, which is how others see them, and add them. A relatively new feature Snapchat has added is the ‘Snapcode,’ which is a quicker way to add friends, rather than by username. Users can either screenshot their friend’s Snapcode and upload it into snapchat from their device’s camera roll, or they can take a picture of their friend’s Snapcode right on Snapchat, and their friend will be added. Once people add their friends, they’re all kept in a ‘friends list.’ Then, users take pictures of themselves (called selfies), scenery, or anything else they want, and send it to people on their friends list while adding a caption. The picture can be set to be shown for a certain amount of time, or until the receiver taps it off the screen. It is like texting, only with pictures each time, and there’s a catch; the pictures disappear forever either after it is clicked off the screen or the time runs out. This was a completely new and innovative way for communication. The ability to send pictures and videos, while still chatting with a person, was easier and more fun. Also, because the pictures disappear, it added more fun because people can send embarrassing “selfies” and not have to worry about them being seen by everyone. Snapchat also made connecting with people easier because it only requires an internet connection to be able to send pictures. There was a time when sending pictures through texts costed extra. With Snapchat, people could send pictures and messages as long as there was internet connection, and there’d be no extra charge. Spiegel and Murphy were very successful and innovative with their invention of Snapchat. It added a twist to texting and made communicating with friends easier and more fun. Even today, they are constantly adding new features to the network, such as the ability to add filters to the pictures, the ability to use the ‘discover’ page to read magazines and catch up on current events in the world, and make Snapchat Stories. Snapchat Stories are pictures or videos that people put on to their Snapchat and everybody the person is friends with can see it continuously for 24 hours before it disappears. Their new ideas and changes to Snapchat continue to make the network better, more exciting, and more appealing to users, all while still making communication easy.

EvanTube – Where YouTube & Legos meet Entrepreneurship

Eleven year old Evan Silva gets to do what he loves and make money at the same time.

Starting by making YouTube videos reviewing toys and building Lego sets, Evan has grown his YouTube page into a community for any kids seeking fun videos. Some of the videos that he creates now are various challenges, science experiments, special affects, and of course he sticks to the classic, creating sets with Legos. It may not seem like much to just hear it, but this eleven year old powerhouse has grown his YouTube page to have 4.6 million followers. More than that, he makes an estimated $1.3 million a year with his videos!

Much of Evan’s success can be attributed to the fact that he knows what his viewers want to see and is providing it. As a kid himself, he knows how kids like to be entertained with fun videos, and he has created a page that draws in kids his own age.

He has also done a great job connecting with his audience, as young as they may be. He has two different emails that people can contact him on, depending on what exactly they’re inquiring about. He also has a variety of social media pages (his Instagram has over 279 thousand followers!) where he posts about his latest videos and what’s going on in his life as well.

What can we all learn from this eleven year old entrepreneur? Have fun! Entrepreneurship doesn’t have to be serious all the time – especially when your audience just wants to make Lego creations and see how many marshmallows someone can stuff into his mouth.

Check out Evan’s YouTube page here.



Tumblr: Made by a Millennial, for Millennials.

David Karp, at age 27, created Tumblr. This site is famous among youth who use the blogging platform daily. The site is normally used for sharing art and images, but it also acts well for short form blogging and sharing ideas. Many artists have gotten their start from using Karp’s technology in graphic design, modeling, poetry, or even music. Tumblr appeals to many millennials who feel outside of the mainstream. Tumblr’s focus is on aesthetics, fan groups, and art collaboration. In 2007, when others his age were studying for midterms and living on dorm food, David Karp was busy launching Tumblr, an easy-to-use blogging platform that now hosts 17.5 million blogs and receives about 1.5 billion page views per week. The company has also attracted some $40 million in venture funding ( Tumblr has been used to change many people’s lives, and is a perfect illustration of right brain thinking that has made monumental success.

David Karp – Millenial Entrepreneur & Founder of Tumblr

David Karp is the young millennial who founded the popular microblogging and social networking website Tumblr in 2007. Growing up in New York City, he started learning HTML and designing websites for businesses at the young age of 11 years old. Karp never earned a high school diploma, and worried that this fact and his young age would hinder his career and people would not view him as legitimate. As August 2017 records report, Tumblr hosts over 360 million blogs, and has approximately 555 million visitors each month.


Karp began his career as an intern under Fred Seibert at his company, where he built its first blogging platform and was in charge of editing their internet video network. He later started working for a company called UrbanBaby, an online parenting forum up until 2006. Shortly after, Karp jumpstarted his very own software consulting company, Davidville. A year later, Karp and his partner Marco Arment began working on the microblogging website known as Tumblr. Right away Tumblr raised $750,000, and by 2011 had raised about $80 million. In 2011, Tumblr received about $125 million from investors and the money was used to begin advertising and promotion.


In 2009, Karp was named Best Young Tech Entrepreneur by BusinessWeek and in 2010 was reffered as, “one of the top 35 innovators in the world before the age of 35” by the MIT Technology Review TR35. Also in 2010, Tumblr was named as a finalist in Lead411’s New York City Hot 125. Tumblr is now used by several celebrities and was the first blogging post to host former President Obama’s blog.


There is so much we can learn from Karp’s story and success, one being that you should NEVER step down and let your young age discourage you!

Millennials Needed to help with Social Media Management

As social media has become increasingly popularized in this generation, companies are using all social media platforms to market and reach customers. However, reaching the public and getting activity on their accounts turns out to be a lot harder than they thought. A lot of companies didn’t understand how people moved through social media: what caught their eyes, what they click on, what they care about. But people who are regularly using social media know how people use it. Millennials are, for the most part, masters of social media. Many use various social media sites every day and some have millions of followers just because they post content that the users want to see.

Because millennials are so knowledgeable about social media, companies are looking to hire millennials to coach them on how to manage their accounts or to completely run the account. This is a great opportunity for millennials to aid companies in reaching the market and getting the most out of traffic through their accounts.

Tracy Samantha Schmidt who is 32, is a social media educator and digital marketing consultant. She says social media coaching is a low-cost, potentially lucrative business idea. She has helped various companies with their social medias and is getting paid for it. If you use social media every day chances are you know more about social media than the average person. Why not put that knowledge to good use and make money for it? Start small and help a local company or friends company. Then use those experiences to work your way up the ladder and maybe someday you could be the Social Media Manager at a Fortune 500 company.

LiveLike (Blog

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LikeLikeVR has a service where you can watch sports in a virtual room with your friends using a VR headset, Or you can use the app and get a dimmed down version of it. When you are in the room you can look around seeing a lounge area; in front of you is a screen where the game is being played and behind you is a game room with a bar. On the screen you are able to access multiple camera angles and position enabling you to get the perfect view of the game!

Another immersive feature they have is the 3D voice chat system. This Means that the level of volume depends on where you ate looking, so if you were looking at the person next to you it would be louder if you were looking away.

Currently they are just starting this out with the Soccer Gold Cup, but they are looking to push it through to more sports as soon as they can!

The innovation makes it so that, through Facebook, you can watch a sports game with anyone in the world and “be in the same room” as they are, but instead of a physical one a virtual one!

Because of how I works you will be able to get live game footage as if you were actually at the game and from many different locations, one of them being right behind the goal!

You can check the links about above to see the article and a video example of the Product!

Suja Juice: A Lifestyle

suja-juice-1Annie Lawless had many health issues as a child and young adult and a result of that discovered a new found passion for health and nutrition in her teenage years. This passion and expertise in nutrition led her to found, with several co-founders with similar passions, Suja Juice.

Suja Juice makes organic cold-pressured juices and smoothies. In 2015, they were named #2 on Forbes “Most Promising Companies: The Top 20 of 2015.” They have remained popular and have received much attention and acclaim for their products. In January, Suja was valued at more than $300 million and they are expected to reach $70 million in sales this year.




Annie Lawless created a business that she, and her co-founders, were passionate about and grew that business because she also found a niche that consumers were passionate about.  The nutrition and health food market is one that is extremely specialized and each consumer has their very own favorite good that he or she seeks out which can be deflating or inflating for companies. Suja Juice is a company that offers a product that many consumers will go out of their way to find, which shows success in what the company is making and doing. Annie Lawless is a millennial entrepreneur who fully embodies the spirit of what being a millennial entrepreneur means and practices it every day. Well done, Annie!


You can Suja Juice’s website here:

You can also find Annie Lawless’ personal blog here:


ReThink: A Millennial Entrepreneur’s Solution to Cyberbullying

Remember that one time someone said something at school and it hurt you, to the point that you remember it to this day? Maybe you experienced some form of bullying, a lot of people can identify with at least one case. Most of us grew up as kids without cellphones or access to internet for that matter. Verbal bullying consisted of what you could say to another person face to face or on the phone. With the introduction of the cell phone and mcyberbullying-benjaminmadeira-comost kids owning one, communication advances into other mediums. But with this easy mode of communication comes more ways to bully. Words over text last longer, but words can also be edited from the initial thought unlike face to face communication. So, many parents and school systems ask the question: Is there any way to try and limit text bullying without censorship of free speech?

Trisha Prabhu is a 16 year old female social entrepreneur with her mind set on creating something that diminishes cyberbullying. Trisha, around 13 years old started formulating an idea that limits bullying that takes place within the school system. She designed an app called ReThink. Over the past years, Trisha has won countless awards and finally got her idea officially endorsed by a shark on the show Shark Tank.

ReThink is an app that can be purchased by school systems where the app can be implemented to all electronics owned by the school. When kids go to respond to a message, if they use language that sounds offensive in nature, a message will pop up and ask if they would like to reword their text. This mere pause before sending has been proven to diminish cyberbullying immensely.


Being someone who is weary about any speech censorship, I actually find this app to be acceptable because it doesn’t prohibit anyone from speaking what they think, just suggesting that they maybe rethink how they say it. It’s obvious to see that Trisha has compassion and a heart to help others, but she also has an eye to see a solution to a problem that seemed almost hopeless for many online. As an entrepreneur, she inspires me to not look past problems that are just socially accepted as how it will always be. As a communications major, she shows me how we can promote healthy communication without infringing on people’s rights to free speech.

Kiel James Patrick

Kiel James Patrick did not grow up in a wealthy family, nor did he go to college. He decided to use his passion for design and American-made products to create his own bracelet brand with his wife. They began making preppy bracelets with a nautical theme, and now their business has expanded to hats and clothing. However, they only make a few clothing products to maintain the quality of their product.


KJP has used social media to turn his life into a brand. They only advertise on social media, and they do a great job of getting their brand seen. Mr. Patrick’s wife, Sarah, also promotes their brand through her blog, Classy Girls Wear Pearls. Their brand embodies a classic lifestyle, and their good quality products meet expectations set by their social media.


These entrepreneurs also appreciate creativity, which is one reason why their brand is so successful. Their factory–located in New England–is decorated with vintage furniture, oriental rugs, and classic artwork. The factory also has a hammock where workers can nap throughout the day. These details all add to the integrity of their brand.