Scott Keyes’ business came from him merely doing something he enjoyed. Eventually he realized that his passion was marketable and profitable. This passion was finding cheap flights. He seemed to have a proclivity for finding extremely good deals on flights, and this caught the attention of his friends who, envying his ability, inspired him to start a newsletter do disseminate knowledge concerning this hobby of his. Eventually he realized that far more than just his friends had taken interest in his little project which was not so little anymore.
In only two short years, Scott had more than 250,000 subscribers and was the head of a five-employees and a million dollar start-up. Keyes was able to profit doing essentially the exact thing he had before he started making money just with paying subscribers. This enabled him to spend only $500 on marketing – an incredible number for a venture bringing in such high levels of capital. This is truly a testament to the power of doing something you love and allowing ideas to stem from your own strengths and interests- especially in entrepreneurship.
Scott Keyes in Milan