Fortnite has grown to be a household name and recently, through very entrepreneurial rebranding, it has gained another wave of success. Leading up to 2 months ago, Fortnite had a dwindling group of players. People who played the original chapter back in 2018 at the beginning of the game’s existence were growing up, heading off to college, getting jobs in the real world, and leaving their gaming in the past. Fortnite’s marketing team had teased a reset to the OG game for years, piquing the interest of now aging gamers. Upon release, 44 million gamers of all ages and backgrounds jumped into the game and brought Fortnite the biggest day of sales and users in its history. This was no surprise to Fortnite, who had this card in their hand for years. The entrepreneurial way it was marketed, released and then maintained to bring in huge sums of money for the brand was beautifully executed and was a wildly successful campaign, one that will not be replicated for ages.