A new game hit the market on July 25, 2017. This game was Fortnite a co-op sandbox survival video game developed by People Can Fly and Epic Games, the latter also publishing the game. Since published it’s users have skyrocketed and is now one of the most hot games on the market. It is still in beta testing and isn’t fully released until 2018 but it has already amassed over 10 million players since its launch. Gamers are quickly becoming engulfed in the exciting play that Fortnite offers. Millennials are the target customer and rightly so; colleges are being taken over by Fortnite and it is now uncommon to walk down a hall and not see someone playing. Fortnite will continue to grow and be successful as more and more millennials catch a whiff of this exciting game.