Warby Parker has reimagined the eyewear industry as the first company to introduce affordable eyewear that can be purchased online. The company offers prescription eyeglasses for a flat $95 and has a number of stylish options. Customers can order a number of different eyeglasses, try them on at home, and return the pairs that they do not want. The idea started with a simple question. Why are glasses not sold online? Founder, Neil Blumenthal asked that question so he recruited three friends and Warby Parker was born. However, the company ran into problems early on. Forty-eight hours after the website had launched, it had to be taken down because they received so many orders. The website did not indicate when a product sold out which led to a 20,000 person wait list. Eventually, they sorted out their website issues and are currently making waves in the industry.
This company peaked my interest because of Warby Parker’s ability to recognized gaps in the marketplace. Currently, Luxottica has a near monopoly in the eyeglasses industry. While Luxottica controls the brick-and-mortar sales, they do not address the online market. Neil Blumenthal saw that gap in the market and was able to capitalize on it. However, the problem he solved wasn’t complicated, it was simple. Sometimes the best ideas are the simplest.