Archive for Women Entrepreneurs

FireflySlime: A very bright idea

Angelina Ly is a young woman blessed with a raw talent for entrepreneurship. When she was just 14 years old, she recognized that the slime industry was starting to gain traction in America, so she wasted no time in getting her foot in the door. She began to make her own slime and marketing herself on Social Medias like Instagram and TikTok. She quickly began to receive orders and FireflySlime was born. While her business is her official job (developing new slimes, packaging them, and continuing to grow her social medias), Ly is still a full-time college student. I loved Ly’s ability to see the future of her business and take full advantage of it. Today, Ly has nearly 380 thousand followers on Instagram. Her online store is similar to her Instagram page: it is filled with bright colors, fun names, and awesome graphics. Another great feature is that she is constantly refreshing her store’s variety; proving that she is still always creating and providing new products for her customers.

Angelina Ly carries a box in her brand's studio

https://fireflyslime.com/

Lily Born and the Kangaroo Cup

Lilly Born was eight years old when she struck upon her innovation gold. Her grandfather had Parkinson’s and was constantly spilling his drink whenever he tried to set his cup down. Her grandmother had to do so much cleaning up, and Lilly wanted to do something about it. That’s when she came up with the Kangaroo cup, a three-legged cup specifically designed to be easy to set down and hard to spill.

The kangaroo cup was a simple response to a simple problem. It is a great example of the typical, “Everyone saw the apple fall, but only Newton wondered why.” The innovation was not necessarily technological, but rather a repurposing of existing technology. She created a cup with three handles, which also doubled as legs to keep the cup from spilling when set down. Anybody could have done this, but nobody had the wit or bravery to do so until Lily.

 

 

Lilly has since sold $100,000 of kangaroo cups through crowdfunding sites like Indiegogo. She founded her own company, Imagiroo LLC., to handle the distribution of the cups.

Her ongoing message is that she thought of this idea as only an eight-year-old. If she could do it, anybody can.

Where I find inspiration in this story is the fact that it was not an insane technological innovation, or social revelation. Instead, she took a typical item and applied her observation to it. It gives me hope that even if the idea I have is small, it can still be successful so long as I put effort behind it.

From this story it is apparent to me that we must observe others, not just ourselves, to get a full picture of our entrepreneurial space. Sometimes the sight of someone else struggling with a problem can either give us an idea or bring up a dormant idea we forgot about and give it new life.

 

Lily Born

One of the most fundamental skills an entrepreneur can posses is the ability to see a problem, want to fix it, and create a solution. That’s exactly what Lily Born, then aged 7, did. She noticed the effects Parkinson’s Disease had on her grandfather. Easily knocked over cups caused spills and messes that often cause damage to other items in the house, be it a computer or paperwork, and extra work for grandma to clean up. After a bit of experimentation, and a few prototypes, Lily created the Kangaroo cup, a durable, ceramic cup featuring three stabilizing legs. The now 16 year-old has produced and sold tens of thousands of cups around the world.

Lily’s story is not just one of innovation, but courage. Before launching her company Imagiroo, Lily was a timid and shy girl who balked at even the idea of ordering food for herself at a restaurant. Her desire to help people and inspire others to create impact in the world helped her overcome her anxieties and reach higher than she even anticipated.

Kelsey Barry – Fit4Mom

Five years ago my sister was looking for a place to work out where she could bring her toddlers to. Currently living in greater Greensboro, North Carolina. At the time she was unable to find a place nearby to fit her needs. So she decided to take matters into her own hands and created her own workout group. Franchising off of the Fit4Mom program she created Fit4Mom Piedmont. A group that would meet regularly at varying locations to hold workouts. These workouts often implemented the kids in strollers or gave them a place to be dropped off while their moms would work out. My sister absolutely loved this business with all her heart and grew it to impact dozens of moms over the years. Over COVID she kept up the dedication and converted her basement into a home gym and would hold zoom workouts to make up for the lack of physical meetings. However, due to her kids outgrowing it she officially sold it a couple of weeks ago. Thankfully was able to sell it to one of her longtime members who she was sure would take great care of it. My sister and I love talking business together since our minds are quite similar. In that we both are good at seeing holes in the community around us and love finding ways to bring value and impact. She even helped me set up the legal side of my scooter business when I was getting started.

Zandra Cunningham – Zandra Beauty

When Zandra Cunningham nine, her father wouldn’t let her buy more lip balm because of the harmful skin-damaging chemicals found in it. So Zandra made her own. Almost a year later, in 2010, Zandra launched a brand called Azariah’s Innocence, and at age 10, sold her own lip balm and body shea butter at the local farmer’s market.

As business grew and the brand expanded, Zandra renamed her brand to Zandra Beauty. Her brand still would sell lip balm made with natural ingrediants, but now she would sell more things than lip balm and shea butter, such as make up remover and face washes. As Zandra puts it, the brand motto is “No icky stuff!”

Now at age 21, Zandra has a net worth of $500,000. Her brand has expanded to making over 40 natural skincare products, all of which are not tested on animals. Not only did Zandra win awards such as the Etsy Open Call Golden PO, BE Teenpreneur of the year nominee (2016), and Small Business Administration Youth Entrepreneur of the year (2017), but she has also been featured on talk shows and other channels such as Nickelodeon.

A few words of advice Zandra has given are “be confident” and “networking is key.” The reason why Zandra’s story is inspirational is because of how young she was when she started her business, yet she wasn’t afraid of conquering the world with her skincare products. Zandra’s attitude is part of why she is such a successful entrepreneur. You can’t be afraid to change the world.

Destiny Snow

Destiny Snow is a very successful young entrepreneur who owns the business called SnowGlam collection. This is an online company that sells beauty products to women. One thing that stood out to me was how she handled the COVID situation regarding her business. Constantly being stuck at home made her realize that she needed to focus on growing her company. She did this by the help of a social media influencer named Ari Fletcher. She tagged her on her Instagram story, and Destiny instantly saw how big of an impact that had on her business. She said her phone started blowing up with orders as soon as Ari posted on her story and that was the spark her business needed. I thought this was a very clever of way of getting exposure. It was pretty much genius as it immediately reached her target marker which are primarily teenage girls who love to shop. Another thing that I found really impressive was the number of sales she had for her online business. It was an astounding amount of over one million dollars over the course of two years. If Destiny keeps working the way she is and utilizing social media, I think she still has more room for growth and expansion. The most inspiring part of this story was how she used COVID to help strive her business to where she is at today. Instead of letting the pandemic hold her business back, she optimized this as an opportunity to really focus on social media as her main way of connecting to her customers.

How Success Happened for Destiny Snow, CEO of SnowGlam Collection

Adelle Archer: Eterneva

Through researching young entrepreneurs, I came across Adelle Archers. Archers is the CEO and co-founder of Eterneva. This start up company helps honor the lives of loved ones by turning their cremated ashes into diamonds. On top of being a CEO and co-founder at the age of twenty three, Archers has been featured on Shark Tank, was named the Consumer Startup of the Year in 2019, and was featured on Forbes coveted ’30 Under ’30 list. Archers also earned her MBA in Entrepreneurship from Acton School on Business. She was the valedictorian of her class, graduating at age twenty three. Archers idea for this product came to her when she lost her close friend to cancer. After their passing, she realized that there are not a lot of good options for memorials when you lose a loved one. That typical urns, caskets and funeral homes “fell uninspiring and morose.” She also came to the realization that ashes don’t last long and are often thrown out after a generation or two. Her company allows for loved ones ashes to be passed down from generation to generation and celebrate and remember their lives. The market for this business is very large and growing as 50% of the United States chooses cremation. Eterneva’s goal is to change the way that thinks about grieving and to create more lines of communication in times of loss. Eterneva has provided its customers with a to feel close to their loved ones that they other wise would not have.

Revelations Tee Co.

Revelations Tee Co. Was founded by Grove City student Eleni Kasianides during her work for a business class. She wanted to find uplifting clothing that was faith-based, but not tacky. So often in the Christian market, there are bright colors and flowers with common verses taken out of context. Revelations Tee Co. strives to be unique, the subtle branding encourages questions. The hope for the line is that wearers will desire to be intentional with their faith, and share when asked in public. The first collection is scheduled to drop on Monday the 21st, entitled “Pleasant Words.”

Above all, Revelations aspires to glorify God in the choices we make. To share our faith and go boldly into the world with love. Revelations stands for more than just the book in the Bible. It also represents the constant eureka moments we have with God and the ability we have to share those moments with others.

The circle logo encompasses several Easter eggs, for those who know to look for them.  The circle with an olive “branch” from John 15:5, and the “Book of Life” in Daniel 12:1. Even the three dots represent something bigger; the trinity. Symbolism is packed into every piece and special care is given to ensure theological accuracy.

As Christians, we are called to stand out. To live and act intentionally. Revelations hope to marry style and faith in its debut collection. The initial drop will include six original designs from Bible verses and worship songs. It will feature different styles and sizes to accommodate a variety of styles and preferences.

If you would like to check out a preview of their website, you can find all the details here.

 

Jessica Atkins- Stylebook

While researching young entrepreneurs, I came across Jessica Atkins and her business Stylebook. Stylebook is an application that helps users manage their wardrobe. Atkins states that this business started as a hobby. Once Apple opened the App Store to individual developers, Atkins and her the boyfriend, now husband decided to create the app, not expecting it to turn into the business it is today. Atkins states that ” if you want to start you own technology business, you don’t have to take the traditional startup route.” This point from Atkins is encouraging to hear as an entrepreneurship student.

https://www.bustle.com/p/19-millennial-women-on-becoming-entrepreneurs-54744

Ekaterina Demenkova

Ekaterina Demenkova recently made it on the Twenty Under Twenty list, where she pitched her health tracking app, PODIL. She graduated from Carnegie Mellon University, and is the Founder and CEO of PODIL. This type of position comes with great responsibility, but Ekaterina was passionate about her innovative cause and became an established young entrepreneur that helps many people with her creation.

PODIL promotes wellness, and allows its users to meet their health and wellness goals through an AI. The AI assistant gives the user a list of steps specifically curated for them that helps make someone’s health goals attainable. It utilizes a communal platform where people can share their accomplishments with their friends and family, and compete in challenges together.

Ekaterina’s overall goal was to make health information and personal health tips more accessible, and her app does just that. Her mission is to help people develop healthy habits, and grow easily, and PODIL uses technology to her advantage in doing so.

She is a perfect example of an innovative, young entrepreneur, especially considered what she has accomplished at such a young age. She revolutionized a new way to receive accurate, efficient, and reliable health information and advice so that people can make positive and healthy changes in their lives.