Archive for YouTube

Brooklyn and Bailey McKnight

Twins Brooklyn and Bailey started their famous YouTube channel in 2013, when they were just 13 years old. Since then, the 23-year-old duo has taken off in the world of influencers and now have 7.06 million subscribers on YouTube and 9.3 million on Instagram. They post all kinds of lifestyle content from beauty tips to road trips. They make sure to keep both of these accounts well-maintained by posting YouTube videos once weekly and keeping their Instagram stories full on all days of the week.  Followers of Brooklyn and Bailey are always well-informed on what is going on in the lives of the twins, whether it’s that they’re getting married, buying their first homes, or launching a new line of clothing.

Brooklyn and Bailey have a well-established online persona of cute, fun girls who live their lives by going on adventures and maintaining their relationships with each other, their husbands (they were both married within the last year), and their families; and of course, by maintaining all their entrepreneurial ventures.

On top of their online presence, Brooklyn and Bailey maintain their own online fashion line, LashNextDoor; their skincare line, stayitk; and their recently opened drink shack, Sip City.

LashNextDoor features fashions of all types (dresses, shirts, skirts, pants, jewelry, etc.) designed by Brooklyn and Bailey that reflect their fun personalities in a trendy and cute way.

Stayitk (standing for “stay in the know”) is a vegan and cruelty free skincare line that promotes the idea of its users to “stay in the know” on what they are putting in their skin.

Sip City is a drink and snack shack that sells fruity beverages and sodas as well as a few different cookie options.

I have followed Brooklyn and Bailey for a while now, and I always feel very inspired by their ability to run all of their entrepreneurial undertakings as well as show their love for each other and their family; and their drive to not let anything get in the way of their dreams and goals. It’s very uplifting for me to view their content and see their positivity on my Instagram every day.

Jimmy Donaldson – MrBeast

MrBeast (@MrBeast) / Twitter

Jimmy Donaldson, better known as MrBeast, is an American businessman and philanthropist who has one of the most subscribed YouTube channels of all time. MrBeast is best known for making insane and often expensive challenges for other people to participate in to win big cash prizes. He is motivated by more than just one reason. In an interview, he said, “I’m motivated because I want to support my mom and my family. I am motivated because I want to employ my friends and help them. I am motivated because I want to be a YouTuber.” He has the desire to help others and has been helping others by donating so much money in many of his videos.

His idea is great because he is entertaining people while giving to others simultaneously. MrBeast demonstrates the entrepreneurial traits of experimentation and improvement. He wants to make the best videos on YouTube and make sure that each one is better than the last. How are they innovating? Aside from YouTube, his other ventures include a mobile game, Finger on the App, his own fast food restaurant chain, MrBeast Burger, and his own line of chocolate bars, Feastables. He has also exercised his philanthropy by partnering with Team Trees and Team Seas and inventing his own platform, Beast Philanthropy.

MrBeast inspires me to invest in others, to make sure that I am providing a quality service for them and helping them out as God commands us to. He reminds me that it is important to have fun with what you are doing and make it fun for other people. It makes others more invested in what you’re selling.

Emma Chamberlain

Emma Chamberlain is a name that most people are familiar with if they’ve watched videos on the platform of Youtube. She’s an influencer who began her career on Youtube at only 16 years old. An easily relatable high school student, her quirky editing and honest documentation of her life took off in a way that I’m sure she never imagined it would. The fact that she was so honest and open with her life drew a lot of people to her videos, and she proceeded to gain many subscribers. Currently, Emma’s channel boasts 11.9 million subscribers. She used to post frequently, but since her evolution from an influencer to the fashion world’s darling (plus other pursuits), she’s taken to posting perhaps once or twice a month. Of course, she participates on other channels for their content. For example, she recently gave a house tour on Architectural Digest which racked up 7.2 million views. 

Today, she is an ambassador of Louis Vuitton and has attended Paris Fashion Week three times. She was also invited to the Met Gala as a host for Vogue. If some people don’t recognize Emma’s name attached to fashion, they may recognize it attached to coffee. She began her own coffee brand, Chamberlain Coffee, which is committed to giving customers organic, delicious, sustainable coffee in 2019. Her podcast, Anything Goes, began in 2019 as well, in which Emma discusses anything and everything on her mind as the name might suggest. 

There has been backlash about Emma and other influencers being invited to what used to be considered “elite events”. In an interview with V magazine, Emma said this about the changing definition of celebrity and what that could mean for the fashion world: “In a sense, the fashion world itself has been around forever and influencers and digital celebrities are very new and haven’t necessarily earned their stripes yet … I understand that kind of discomfort from people who have been into fashion since they were younger (where) maybe it was before this was all a thing and seeing digital influencers come in feels wrong. At the same time, the world of fashion and fame has to evolve in order for it to grow, so this is a natural part of that and it only makes sense.”

Again, this age of media and her soaring success proves that pretty much anyone is capable of doing great things and achieving unthinkable accomplishments if they just put themselves out there. It may seem difficult to think of influencers as typical entrepreneurs, but they are really just investing in themselves as a business. Some do go on to start more normal types of businesses with the platform of followers that they have built. 

From a normal high school teenager to walking red carpets, Emma has broken past the typical influencer timeline. Many influencers peak in their careers and face a steady decline. They get invited to less events, make less money, and go viral less often as the viewers move on to the next big thing. Emma chose to go big or go home, branching out as far as she can. It took her far, and as she begins to become more comfortable in the elite fashion world, I can see her carving out a unique niche for herself as a self-made influencer to celebrity.

 

articles:

https://www.michigandaily.com/arts/b-side/why-is-emma-chamberlain-the-new-face-of-fashion/

https://www.businessoffashion.com/community/people/emma-chamberlain#:~:text=Emma%20Chamberlain%20is%20a%20content,and%2011.8%20million%20Youtube%20subscribers.

https://thehowler.org/16265/category-5/the-evolution-of-emma-chamberlains-success/

 

chamberlain coffee:

https://chamberlaincoffee.com/pages/about

 

Emma’s Youtube channel:

https://www.youtube.com/@emmachamberlain

Marques Brownlee – Growth With Technology

Marques Brownlee (MKBHD) is a technology YouTuber that started posting videos in high school reviewing pieces of tech. However, his channel did not see significant growth until college. There, he made videos in his dorm room between school work and found money to purchase products to review. He has always heavily emphasized quality in his videos from the sets to videography to audio. His biggest breakthrough was having the opportunity to interview Kobe Bryant.

Today, Marques has multiple channels and over ten people on his team. He has divided everything involved in creating content to different people to ensure the highest quality work. Currently, he has his main channel, the Studio channel, a YT Shorts channel, a podcast channel, and an Auto Focus channel. The Studio channel focuses on behind the scenes and activity in the studio, and Auto Focus is a car review channel that he started recently.

On top of these, Marques plays ultimate frisbee professionally. Not only is he one of the best on his team, but they recently won the championship. Somehow, he finds time to be a great athlete while making lots of content weekly.

Marques has a big influence on so many people with his entrepreneurial mind. His drive and determination to do what he loves is present and impactful. Seeing the level of success he has seen on YouTube while playing ultimate professionally is not seen anywhere else. While his channels have grown, he has began to outsource the work to more employees. It is crazy to see that YouTube, along with sponsorships and others, have been able to pay him and allow him to have a big studio with over ten full time employees. His work is noticed and inspires me to do what I love.

MrBeast

MrBeast is a YouTuber with currently 105 million subscribers. He started the channel at just 13 years old, now being 24. Started off just uploading gaming clips. But later moved on to giving away money to strangers. A formula that would make him famous. He is a social entrepreneur that uses his giving to create more giving. How he does this is that every video he makes gets bigger and bigger in scale. He says that he barely keeps any of the money he makes. Instead opting to reinvest the profit from the last video into the next. He simply enjoys just making his content bigger and better. Currently he spents upwards of 3.5 million a video. and getting between 50-100 million views. With his best video sitting at 290 million views. He is really good at taking a current trend and capitalizing on it. For example, that 290 million video was when he recreated the popular Netflix show Squid Game back last year. Using the hype around it to make his recreation go viral. He was one of the youtubers to do this format. And by far is still doing the best.

He also capitalized on his own branding and recently opened up his own series of burger joints. Which on the opening day sold out almost instantly. He also sells plenty of t-shirts.

Dustin Williams – Photography to Fabrics

Dustin Williams, a Mississippi boy with love for cars, moved with all he had to Southern California after graduating high school. He moved into a friend’s house; all he had was a Subaru WRX and a camera. He began making money through photography by working at a high-end car dealership and doing weddings. He also had a YouTube channel that began seeing some success. As he grew his photography business, Legends Media, he made his own shirts and wore them in his YouTube videos. His audience enjoyed his sense of style and his brand and encouraged him to begin selling apparel, which he then did. His brand, Legends Media, saw very early success among his fans and quickly grew. Today, he does monthly drops based on his life and YouTube channel as well as a subscription for monthly t-shirts and other benefits. He now has 675k subscribers on YouTube and continues to grow at a rapid pace.

Dustin has been an entrepreneur from the start! He began making money by doing photography for people and then reinvested that money into what he loved, cars. He then used his cars to provide content for YouTube, and the rest is history. He has inspired me and many others to do what they love and to go the extra step. The motto he carries in his life and shares with others is “Do More.” He encourages his audience to always go the extra mile, because it may pay off in the future. His entrepreneurial mind has inspired so many, including me. His ability to make a living doing what he loves is very inspiring and makes me want to do the same!

TJ Hunt – Monetizing Your Hobby

Many YouTubers today can be considered entrepreneurs with the way they use their channel. One of these YouTubers was TJ Hunt. TJ started his channel when he was in high school. He wanted to document his time modifying his first car, a BMW 328i. Modifying his car was just a hobby, but it did not take long for him to realize that he could monetize what he loved. He began making more videos and soon bought a Subaru BRZ, the car that marked TJ’s rise onto the car scene. The more he modified that car, the more his channel grew. As his platform has grown, primarily on YouTube, his car collection has grown. He has owned a lot of cars and sold plenty, but today he still has that BRZ along with 15 more. He has been able to monetize his hobby of cars through YouTube’s monetization and brand partnerships.

TJ has also used his presence on YouTube to start his own clothing brand called Hunt & Company in 2016. As time has progressed, the quality of his products have only improved. I own quite a few products of his myself and you might catch me wearing some. TJ has been able to use content on his channel and a great design team to create quality products that his fans relate to and appreciate. As a result, the Hunt & Company has seen tremendous success and has proven very profitable for TJ. He has been able to hire full-time staff for the company and frequently releases drops for customers to sell out in minutes. TJ has been able to use his influence and platform to create more and make money in the process.

What TJ has shown me is that it is possible to make money doing something you love that most likely would not make money. In fact, his hobby typically spends more than it makes! He has inspired many others to create as well and do what they love. TJ also spreads awareness to mental health. During his journey making YouTube videos, he experienced a rough patch that really put a halt to his plans he had for life. As he worked through it, he told himself to always keep moving forward, and that is the slogan he carries with him from his clothing to the outro of every video. TJ has been able to spread a positive influence on many others and has shown his entrepreneurship spirit through all that he does.

Good Good

 

Good Good is a group of 6 golfers who are changing the norm around golf. They make videos on YouTube and they create unique content that is very different from normal golf, they make it seem fun and something that anyone can play. The group started as several separate channels and then they decided to merge into one and make content that is on the next level. Garrett Clark was the main creator of the channel, he had his own popular channel, GM Golf. Garrett dropped out of college to pursue his dreams of creating YouTube videos. Good Good has over 1 million subscribers on YouTube. The group has a crew of professional videographers and video editors that make the videos high quality and engaging. Once the group took off in popularity, they started to make merchandise. They have their own golf shorts, shirts, hats, headcovers, and almost any other product you would need. The Good Good apparel drops every couple of months and they always have new trendy designs and products. Their latest venture has been sponsoring professional golfers who are on the Kornferry Tour. They pay their athletes to wear their apparel and to represent their brand. Good Good has changed the pretentious stigma around golf and I believe they have grown the game.

 

https://www.youtube.com/watch?v=8nEbNJZ37zs

Jimmy Donaldson – The Genius Behind MrBeast

There are few young entrepreneurs as successful as Jimmy Donaldson, the Gen Z behind MrBeast. Jimmy began posting videos on YouTube in 2012 at the age of 13. He began his channel by making Minecraft videos, but soon expanded to different genres. As he continued to make videos, he continued to fall in love with it. As he continued to create, he sought to understand the YouTube algorithm. Soon he began to find success and has since exploded in his brands. Today, he has 18 different YouTube channels along with channels on many other content platforms. On top of those, he has a successful merchandise brand, an international fast-food resturaunt called MrBeast Burger, and a chocolate company called Feastables.

Jimmy’s main YouTube channel has now surpassed 104 million subscribers and continues to grow. What is so special about him and interesting to his business model is that he reinvests almost all income into future ventures. This has found tremendous success as all of his brands continue to grow. He has been able to sustain this growth through his incredible innovation. Jimmy may understand the YouTube algorithm better than any other content creator, and his marketing has created great success for his physical products. He has inspired countless content creators to structure their brands differently and tailor their content to target audiences. It may be obvious through his content, but Jimmy is very driven by money. He appeared on a podcast, Impaulsive, and stated that his goal is to be the first “YouTube billionaire.” His drive is making money and using it to encourage others through this philanthropy. His brands, from products to content, have seen tremendous return on investments and he continues to reinvest his earnings into his assets.

MrBeast has taught me many principles within entrepreneurship. First, he has taught me passion. It is clear in all that he does that he is incredibly passionate about the content he creates and the products he sells. Second, he has taught me creativity. Jimmy is constantly coming up with bigger and better ideas and they always deliver to his viewers. His content is undeniably creative and entertaining and that reflects in his channel statistics. Third, he has taught me to do the impossible. He does not confine himself to what may only be attainable. He goes beyond and pushes the limits of what is feasible.

Jimmy Donaldson has found incredible success through his many ventures, and is only continuing to grow. He is arguably the most successful Gen Z entrepreneur and I am excited to see what he creates next. He is a great model entrepreneur for our generation and his strategies should be learned from. How much bigger can the MrBeast empire get?

Italian Graphic Design Entrepreneur

Do you ever wonder how you can make your social media look appealing? 

    Antia D’Alisera is not merely a successful YouTuber. Born in Rome Italy, and now a freshman at Kings College in London, she was raised by her father who is a movie producer and her mother who is an interior designer in Rome. Her older sister recently graduated from Parsons School of Design for fashion. Anita is surrounded by excellent taste and a beautiful eye for aesthetics. While on vacation, Anita and her family frequently travel to their house on an island off of Greece called Patmos. From growing up surrounded by her parents and sister’s excellent taste in style, art, and design, Anita has found a passion and deep interest for graphic designs, film, beauty and exquisite aesthetics. She is gifted with ideaphoria and can easily put her ideas into practice, since she currently has her own YouTube channel and her own graphic design business.   

    Anita D’Alisera, known as AniDali on Youtube (and for all her social media platforms), is currently a content creator for more than 6 years reaching 26.4 thousand subscribers. She is a young entrepreneur since she gets paid by YouTube, and also started her own graphic design business in 2020. The purpose of her business is to help Youtubers create aesthetic intro, outro, and banner templates for their Youtube channel. She customizes people’s needs based on what their YouTube channel is about and her prices are very affordable. There is a demand for having YouTube channels be pleasing, since the more the effort in regards to how one’s presentation looks the more people will subscribe to it. This is understandable and what a person says in their videos matters as well. 

   On the Fiverr website, an online marketplace for freelancers, Anita mentions that in addition to helping YouTubers create graphic designs, she customizes beautiful templates for clients’ social media as well. Anita has an entrepreneurial mindset because she realizes that not everyone is a YouTuber so she has branched out to help people make their other social media platforms look attractive and beautiful. Anita’s talent for design at her young age promises a lifetime of inspiration to create beauty and make it known.

Here is additional information on Anita D’Alisera: 

https://www.fiverr.com/anidali/create-graphics-for-your-social-medias 

https://www.instagram.com/anidali/?hl=it 

https://www.youtube.com/c/AniDali/featured