Archive for YouTube

Dan and Phil: Content Entrepreneurs

If you would have asked Dan Howell and Phil Lester 10 years ago if they expected to become international YouTube celebrities, they likely would have laughed and responded with a quippy sarcastic comment. These British YouTubers have been producing videos as early as 2006, when YouTube vlogging was a relatively new trend and MySpace was still in full swing. Somewhere between 2006 and now, Dan and Phil have gained millions of followers and built an audience unlike any other YouTuber. Their quirky videos span from gaming challenges and question and answers to daily vlogs and stories. They have become icons in the YouTube content world, creating new ideas for videos and challenges – even building their own app to accompany a challenge video. This year, they launched two huge projects – a book written by them and a live tour in the UK, Australia, and America. They are some of the first YouTube stars to extend their content production into the physical, non-Internet realm. Both the book and the tour have been widely successful, proving that Dan and Phil know more about content creation than just YouTube videos.

Dan and Phil are the perfect example of true Internet entrepreneurs. What started as a hobby or a way of expressing themselves has turned into their careers. They are constantly having to come up with innovative new ways to gain and keep followers. As their audience grew, they had to find new ways to connect with them beyond the boundaries of the YouTube platform. As first movers in their industry, Dan and Phil were able to carve out their own niche and set themselves apart from the millions of other YouTube videos in existance. They are truly an example of successful millennial entrepreneurs who started with nothing but a webcam won from a cereal box sweepstakes and ended up as Internet .

Olan Rogers

Olan Rogers is best known for his personality. Because, quite simply, personality what he conveys most through all that he does. While Olan Rogers was  best known for his comedic stories he tells on his YouTube channel, his personality shines through all the many other projects he has started.

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Born in Nashville, Tennessee, Olan rogers started his video blog series back in 2010 after graduating from the University of Memphis with Bachelor’s in Communication and Visual Arts. Since, starting his youtube channel, it has accumulated quite a subscriber base in the past six years. This is mostly due to his charming and hilarious story-telling videos that have gone viral multiple times. However, this is not all that his YouTube channel provides. In addition to stories and short, comedic sketches, his channel also hosts his feature length indie professional films recognized by IMDB.com such as Pop Rocket and New Prime.

Additionally, Rogers has launched his own clothing supply store where he sells merchandise related to his video content as well as apparel displaying art or clever sayings. Since launching his online clothing store, Rogers also opened The Soda Parlor, a store that provides a welcoming and chill atmosphere, selling apparel, artisan sodas, and floats. The Soda Parlor is located in Nashville and a second location will be opening later this Fall.

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Beginning in 2017, Olan Rogers will be starting production on three more film projects under his newest project, Battle Bear Productions LLC. Under Battle Bear, Olan will provide animated tv shows as well as continuations of other film projects that he has started on his YouTube channel.

Feel free to check out his content below!

https://www.youtube.com/user/OlanRogers

http://olanrogerssupply.com/

https://www.facebook.com/olanrogersofficial

How To Cake It: A Sweet Business Idea

1430491ed0ba289134cb2033b20500e1As a communications major, I have been wondering if there are millennials out there who have used entertainment routes to start their business. YouTube, though known for popular cat videos, has created an outlet for entrepreneurs to express their niche in the community and get a following. Through ads and merchandise, many of these youtubers have been able to make a living off a once purely entertainment field. A rising youtuber, by the name of Yolanda Gampp, (probably known by her business as “How To Cake It”) has been growing in popularity within the past year. Yolanda, a self-taught baker after her father, has been posting YouTube videos about how to make really cool cake designs…and when I say really cool…I mean realistic to the point that it’s crazy to think it’s cake! I happen to follow her on YouTube and have enjoyed watching every video her team has posted over the past year. Yolanda also customizes her own tee-shirts (a different tee-shirt for every cake she makes) along with other merchandise that can be sold at howtocakeit.com. Yolanda and her team work to produce high quality weekly videos, and just recently How To Cake It won a Webby Award for Best Online Film and Video How-to & DIY.photo

As a mere 32 year old from Canada, Yolanda has created a business that many have grasped on to (Over 2 million subscribers to How To Cake It, and those numbers continue to grow). My hope for Yolanda and her team is to watch them grow in success, and I wait in anticipation to see what other amazing ideas they put forward into the world. Yolanda is a big inspiration to me. As a communications major, YouTube is an amazing outlet to start a career… but me just as a person, I look and I see Yolanda succeeding at her line of work, because she found something she loved. Her business is great because it combines that aesthetic appeal people crave, and also a unique skill that only she has perfected. She is innovative in her techniques for creating different cake pieces, and her skill is what has captured many people’s intrigue. A degree does not define her, but instead an entertaining and respectable mindset. That is what makes her a millennial entrepreneur. Anyone can make a cake. I can make a cake! But few can turn a cake into a watermelon with such great detail and creativity. Her personality is also fantastic, which leaves me as the viewer, always hungry for more. Check out the link and let me know what you guys think!

 

Quality Tech Reviews

Too often in the world of new and upcoming tech, one can be easily overwhelmed by the crowded feed of user reviews. Enter a simple search such as “iPhone Review” onto the YouTube search engine and one will find a plethora of videos all aiming to answer the same few questions. What does it do? How does it work? Is the product (the newest iPhone, for example) worth the cost? Does it succeed or live up to one’s expectations? Is it better than the competitor’s options? These are simple questions that the consumer asks. Unfortunately, many reviewers fail to communicate to the average consumer the answers they seek. Too many reviews focus on specs, build quality, or the camera, but few have always been able to deliver to the consumer a holistic perspective on whether or not the piece of tech delivers.

Enter Marques Brownlee. Born in December of 1993, Marques is an American based, Youtuber specializing in technology reviews. In 2013 Vic Gundotra, the former senior Vice President, Social for Google Inc. named Marques Brownlee “the best technology reviewer on the planet right now.” Why is this?

Marques Brownlee

                               Marques Brownlee

While his videos have always been informative, he originally gained popularity for responding to his viewers such as answering questions they brought to him and by asking his viewer what they were interested in viewing. Since 2008, his channel has gained over 3.7 million subscribers making him the most subscribed to ‘tech based’ YouTube channel.

 

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Marques stands out from the many reviewers on YouTube using his deep understanding of technology to explain new and complicated developments. However, unlike many, he does this using simple terms and straightforward videos creating high quality tech reviews answering the questions the consumer might have.

 

Caine’s Archade

When Caine Monroy was just 9 years old, he spent his summer vacation building a DIY cardboard arcade in his father’s used auto parts store. He created displays for his prizes, which were his own toy cars, hand labeled prize bags, and even designed an elaborate security system for his fun pass. Caine sold a $1 ticket that got you 2 turns or a $2 Fun Pass that got you 500 turns. Although his father’s auto parts store didn’t get much foot traffic, on the last day of summer Nirvan Mullick walked into the store. After he picked up his car part, Caine asked him if he wanted to play his arcade. Nirvan was Caine’s first customer. Nirvan is a filmmaker and asked if he could make a short film about Caine’s arcade.

The short film was posted on April 9th, 2012 and within the first 24 hours, it received over 1 million views. Nirvan started a scholarship fund for Caine and was hoping to raise $25,000. Within the first two days he raised $110,000. Since, they have raised $240,000 for Caine’s scholarship fund. But this project isn’t just benefiting Caine. Just 5 days after the film was posted, they launched the Imagination Foundation. As it says on the Imagination foundation’s website, “The mission of the Imagination Foundation is to find, foster and fund creativity and entrepreneurship in children around the world to raise a new generation of innovators and problem solvers who have the tools they need to build the world they imagine”. The Foundation has partnered with National Head Start Association to bring early STEM education to 30,000 Pre-K kids, primarily in under-served communities. They have also launched “Imagination Chapters” to help give kids time and space for Creative Play every week. This program has expanded to over 130 Imagination Chapters in 20 countries, providing over 3,000 kids with time and space for regular Creative Play for 9 months.

It is clear that this family is having a great impact on the young generation of society. This is all due to a young man with a big dream.

http://cainesarcade.com/

http://imagination.is/

The Rise of Pewdiepie

Imagine doing what you love, earning nearly six million dollars annually, and never even having to leave the house.

I know what you’re thinking, sounds like some kind of overused and obvious internet scam, right? Well, not exactly…

Felix Kjellberg, known by his subscription base as “Pewdiepie,” is a Swedish YouTuber with a passion for gaming. Now you might be questioning the legitimacy of a YouTube career, or the idea of a YouTube entrepreneur, but hear me out.

Humble Beginning 

After realizing how much happier he could be making YouTube videos and working a hot dog stand, Felix dropped out of Chalmers University of Technology in order to pursue his early 2011 YouTube career. During this period, Pewdiepie videos quickly caught on and spread like wild fire. Many would argue that a mix of hilarious horror game “jump scares,” his Swedish accent and a seemingly never ending stream of jokes and references were to blame for the viral explosion.

The Statistics Are There

Impressive statistics show that Felix has ranked as the most subscribed channel on the money making machine for three years running now, only behind YouTube’s top four video categories, even beating out the ‘News’.

Clocking in at 41,040,281 Subscriptions and over ten billion views, most would ask the question, why?

ICM Master

This man is an Internet Content Marketing master, that’s why. He puts out an immense amount of content curated for his audience, rolling with the punches in order to keep up with the times, and never let his channel grow old. One way Felix accomplishes this is by reviewing both popular and ‘underground’ games in order to offer the informative, yet still rather unpredictable comedic flare his audience loves him for.

Many games owe their success to his “Let’s play” videos, such and the infamous Slender horror game. This makes him a valuable asset in the indie gaming market, gaining nearly two and a half million hits on average per video. That’s a lot of viewers!

His humor can be both crude and explicit, however, if you so choose, check out his YouTube channel

 

 

 

 

 

 

 

 

Technology and Toys

Evan, a nine year old entrepreneur, has it made. It’s estimated that he will make $1.3 million a year. Doing what? Reviewing toys. His channel, Evan Tube, has over 2.8 million subscribers and over a billion people have viewed his videos, and it’s easy to see why. After visiting his YouTube channel, it’s clear that Evan Tube is the ultimate kid fun zone. There’s videos of him at Universal, doing the “Chubby Bunny” challenge, reviewing the new whip cream in your face game, this kid does it all. Oh, and he’s been doing this since he was five.

This young man has created a brand for himself that has been so successful. Moms and kids know they can visit his channel to get reliable unbiased information from a fun kid perspective. It is the perfect package.

Who knew that technology and toys is all you need to create a successful business? I didn’t. I’m so astonished that a child can create this amazing story for himself all through using technology that was accessible to him and playing with toys that he was already using anyway. Evan, you are a true success!

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JackGap: Shed Session

photoTwin brothers Jack and Finn Harries have had a relatively distinct presence on Youtubefor several years now. With over 4 million subscribers on their channel titled JacksGap since 2011, it is no wonder that have some level of influence on the Youtube community. However, their normal content is not what I want to talk about. It’s a branch of their channel that they recently formed that has caught my attention. Shed Sessions is a strand of content where they showcase musicians playing acoustic music in their neighbor’s shed. Both loving quality music, Jack and Finn, are striving to expose start-up and small town musicians to a wider audience to benefit both the artists and listeners by giving them new content to listen to. While announcing the new project on their blog, Jack said,

“Music is something that I have always felt passionate about, in particular acoustic music. So it only felt natural to me to share it on our channel… There is something really exciting about being able to share music in such a raw and intimate setting. It is important to us to record Shed Sessions in one shot, with one angle. We want to capture the song in its rawest form.”

JacksGap has featured artists such as JP Cooper, Jeremy Loops, and We Were Evergreen. I myself have enjoyed listening to new artists and experiencing their music in such a natural setting. Jack and Finn recognized that no one with a significant Youtube following was promoting growing, talented musicians and so they took initiative. JacksGap has experienced significant success with Shed Sessions with views per video averaging around 1 million. The JacksGap channel continues to grow and explore new possibilities and it will be exciting to see which new avenues they will take over the next few years.

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Beme

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Over this past summer, filmmaker  and youtuber Casey Neistat and former VP of Engineering for Tumblr, Matt Hacket launched a new app called “Beme”. After working on the project for over a year, the duo was finally ready to release their new format for video sharing.

“Beme” is an app that, according to Neistat and Hackett, captures the unfiltered and genuine moments in life. “Beme” captures videos with the rear camera in four-second bursts by covering an iPhone’s proximity sensor. The screen goes black so users have no way of previewing the content. Viewing others’ content is done via a snapchat like interface where you hold down your finger to play and when the video finishes, it’s gone forever. The app lets you react to other peoples’ content with the iPhone’s front camera by sending a selfie to someone as they watch the video.

So what makes “Beme” different or better than other forms of video sharing, such as Snapchat? Being frustrated by the superficiality of social media today, Neistat feels that “Beme” allows users to consciously capture their life without altering it to make it seem like something that it’s not. With such widespread use of social media, Neistat felt that there needed to be something that could capture life in the most unaffected, candid manner. Neistat states that he loves sharing apps, such as Instagram, but it’s not the right platform to share little photos of what he sees throughout the day, rather it’s a place to share beautifully edited aspects of his life. According to Neistat, social media today is built to share with the world a version of who you are. Now, “Beme” wants you to share who you really are.

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Within eight days of release, “Beme” users shared 1.1 million videos and sent 2.4 million reactions. As of now, Neistat and Hackett decided on a slower, invite-only rollout to ensure that each user had at least one friend on the app. The partners said that they hope to upgrade the app’s background soon so that they can do away with invite codes and let anyone join. In addition, while this is currently only available on Apple devices, they are working to develop it into an app for Androids as well.

Khoa Phan: 6 Seconds of Fame

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Khoa Phan is an artist who started using the app “Vine” in 2013. At the age of 23 he started using the app to market his own skills and sell himself to marketing companies and advertising agencies.

Vine is a video making/social media app that allows people to take and upload 6 second videos to their accounts. Vine videos can be sent through sites like Facebook and twitter.  Much like youtube, Vine has made a few people a lot of money. Many people have been found through Vine and some have been hired to be in movies and commercials. Khoa became an internet sensation with his stop-motion videos, a series of many extremely short clips or pictures put together to create one video. Using his artistic abilities, Khoa made a name for himself in the Vine community. Many big name companies approached Khoa for artistic ability and his internet fame to create commercials and ideas for how their companies could use vine to sell their products.

Khoa was named Mashable’s “Vine’s most creative stop-motion video maker” and named Forbes’ 30 under 30 for marketing and advertising.

Khoa has worked with big name companies like Snapple, Coke, MTV, UNICEF, HBO and even Peanuts to create stop-motion videos of Charlie Brown and Snoopy the Dog. This freelance Vine editor has made a name for himself, not just in the online community, but also in the big time marketing community. It will be interesting to see where he takes his stop-motion art and creative advertising next.

Here is a link to one of his videos: https://www.youtube.com/watch?v=qhB_whIDwwQ

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