Archive for YouTube – Page 2

Khoa Phan: 6 Seconds of Fame

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Khoa Phan is an artist who started using the app “Vine” in 2013. At the age of 23 he started using the app to market his own skills and sell himself to marketing companies and advertising agencies.

Vine is a video making/social media app that allows people to take and upload 6 second videos to their accounts. Vine videos can be sent through sites like Facebook and twitter.  Much like youtube, Vine has made a few people a lot of money. Many people have been found through Vine and some have been hired to be in movies and commercials. Khoa became an internet sensation with his stop-motion videos, a series of many extremely short clips or pictures put together to create one video. Using his artistic abilities, Khoa made a name for himself in the Vine community. Many big name companies approached Khoa for artistic ability and his internet fame to create commercials and ideas for how their companies could use vine to sell their products.

Khoa was named Mashable’s “Vine’s most creative stop-motion video maker” and named Forbes’ 30 under 30 for marketing and advertising.

Khoa has worked with big name companies like Snapple, Coke, MTV, UNICEF, HBO and even Peanuts to create stop-motion videos of Charlie Brown and Snoopy the Dog. This freelance Vine editor has made a name for himself, not just in the online community, but also in the big time marketing community. It will be interesting to see where he takes his stop-motion art and creative advertising next.

Here is a link to one of his videos: https://www.youtube.com/watch?v=qhB_whIDwwQ

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Toby Turner: A Youtube Legend

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Toby Turner (Tobuscus) is your typical goofball who makes cheesy videos with his friends, but when he started uploading videos to youtube, he never imagined that it would make him a millionaire.

Toby started making videos for Youtube in 2006. On his first channel, “Tobuscus”, he made spoofs of popular movies, funny commercials, and did crazy things with his friends. He soon became one of the most subscribed to channels on youtube. Toby realized quickly that he could make a lot of money from youtube and became one of the first youtube millionaires by getting sponsors, allowing commercials at the beginning of his videos, and by selling merchandise.

Toby had an eye for what youtube trends were coming. He created a second channel simply called “TobyTurner” when vlogs(video blogs) were becoming popular. People tune in daily to see his vlogs and it brings in a lot more revenue. Toby was also one of the first Youtubers to see a big shift in what videos people were starting to watch. Watching people play video games on Youtube was just starting to become a huge trend on the internet. Toby saw the opportunity and created a third channel called “TobyGames”. TobyGames has over 6 million subscribers and has an average of 200,000 views a day. Combined, Toby has over 15 million subscribers and more than 3.2 BILLION youtube views on his 3 channels.

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Besides being an entrepreneurial wiz on Youtube, Toby has used his internet fame to earn him appearances in commercials for Cartoon Network, have two big films roles in the movies “New Low” and “Smiley”, and earn a spot as a series regular in the TV show “Annoying Orange”. He has also started writing a book series based on his popular show on the internet; “Tobuscus Adventures”.

Like many other youtube stars, Toby Turner has found his passion in video making. He continues to look for future trends and is always looking for new ways to please his fans, make a profit, and have fun at the same.

Pentatonix: The A Capella Entrepreneurs

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Pentatonix is a group of five a cappella singers that came together to perform on NBC’s “The Sing Off”. The group originated with Kirstie Maldonaldo, Mitch Grassi and Scott Hoying. The three were friends in high school and sang at different local events. The three of them loved “The Sing Off” and wanted to compete in the show,m but in order to try out they needed at least two more people. They found Avi Kaplan, a well known bass singer in the a capella community, and Kevin Olusola, a beat-boxer that had become famous from a youtube video. They all met each other one day before trying out for the show, and they got in. What made the group so special was their ability to reimagine songs and create some amazing sounds only using their voices. When they first appeared on The Sing Off people could hardly believe they were actually signing. With a sound like no other the group won “The Sing Off” and with the title of Sing Off Champions they were also given $200,000 and a recording contract from Sony.

Pentatonix was very successful with their first two albums, but the contract from Sony was only for two albums, a regular album and a christmas album. The group was then on their own. When the record company left them, Pentatonix turned to social media and Youtube. They are now the 13th most subscribed to music channel on youtube beating out Beyonce, Lady Gaga and Avicii. When no recording company would take them, they made music on the Mac application “Garage Band”. They have made millions of dollars and their most recent album, “That’s Christmas to Me”, was No. 2 on the Billboard 200 only being beaten by Taylor Swift’s new album. The group has recently signed a record deal with “RCA Records” and will make albums with them. Their Youtube page continues to do amazingly with over 728 million views.

I have been a big fan of Pentatonix ever since they gave their first performance on “The Sing Off” and I can’t wait to see what they do next.

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The Brilliant Bradlee

What if the history of music we know is wrong? What if all of the hits we knew and loved growing up sounded just slightly different? This is the alternative history of pop music that Scott Bradlee’s Postmodern Jukebox plays.

When Scott Bradlee was young he was thoroughly inspired when he listened to Gerswin’s Rhapsody in Blue. He taught himself how it to play this on the piano, however, he was unsatisfied stopping there. He quickly picked up the steps of 1920’s ragtime music; fast, reckless, and fantastically loud. It captivated him. His comprehension of what made pop music from all ages truly great enabled him to slur together various styles of music, yet, he was still able to contain the core meaning of each song he recomposed. This is the brilliance of the man.

What can an artist do to make a name for himself? Bradlee made the traditional move aspiring artists make. He moved to New York City. Sadly for Bradlee, Jazz pianists, which he was marketing himself as at the time, were everywhere in the Big Apple. Refusing to break from his dream Bradlee made the sensible move and went to Astoria, a far less populated area with cheaper rent. While he was there he started making videos for YouTube. His first hit was a hit was a ragtime themed medley of 1980’s pop music that scored over a million views, and thus began his true career.

With the assembling of Post Modern Jukebox Bradlee finally had a crew of all shapes and kinds to help him achieve that truly spectacular sound he had always dreamed of. Since their forming, they have taken hits from the 1970’s to this very day and rewritten them in the full spirit of Postmodernism. At this moment Scott Bradlee has a following of 844,00 subscribers and approaching 150,000,000 views on his YouTube videos. Starting this year they are scheduled to tour North America and Europe. Thankfully, for those completely hooked on his videos, he shall still be making them while on tour.

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The Accidental Millionaire: Michelle Phan

imagesMichelle Phan has always had a fascination with art and cosmetics. Rather than pursue a career as a doctor as her mother wanted her to, Phan decided to pursue her fascinations instead. The result was her becoming  the most recognizable face in the YouTube beauty community as well as an accidental millionaire.

In 2006, Michelle Phan started a personal blog in which she discussed different makeup tutorials. After receiving  requests for further instruction, she began posting tutorial vlogs on Xanga under the username Ricebunny and  began publishing on YouTube in May, 2007. Although they were uncommon at the time, Phan implemented some special effects and voice-over narration in her videos. These unique styles proved to be quite popular and Phan’s video’s became viral after they  were featured on Buzzfeed in 2009 and 2010.In particular, her “Lady Gaga Poker Face Tutorial and Lady Gaga Bad Romance Look brought her over a million subscribers.images (1)

After noticing that Phan included some of their products in her beauty product review videos, Lancome made Phan their official video make-up artist. In 2011, Phan co-founded a monthly beauty subscription  service (now called Ipsy) that is filled with various beauty products that are associated to tutorials on her website. Phan also became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network) in 2012. In May 2013, Ipsy hosted Generation Beauty, a conference in Los Angeles for beauty bloggers and online beauty content creators. And in August, 2013, Phan in conjunction with the L’Oreal Group launched a new cosmetic line called EM Michelle Phan.