Essentially, Evan Williams’ contribution to the world of entrepreneurs is how he basically turned the social network history as we know it.
His drive was to revolutionize the business of Twitter and turn it into something new. After assisting in the decision for the Library of Congress to digitally archive all tweets ever sent out, Williams realized the potential business potential here.
He announced a “Points of Interest” feature that allows user to check in to their Twitter accounts to see what they want to see, making Twitter have the user-friendly interface it has today. This led to Twitter growing over 1,500% in 3 years.
300,000 new users are registered a day. Even though Williams has not tapped into the market of geo-locating like its competitors, Williams made the decision to allow for the monetization of Twitter.
With “Promoted Tweets” by interested companies, Twitter grew to the social media super power it is today.