Fidget Cube is an “unusually addicting, high-quality desk toy” that is designed to help one stay productive while working. This innovative toy was designed by millennial entrepreneurs Matthew and Mark McLachlan who call themselves “Antsy Labs.” According to their website, each side of this cube has something different to fidget with, so that one can “Click. Glide. Flip. Breathe. Roll. Spin.”
These innovators came up with the idea for Fidget Cube after learning that many people have an urge to constantly be fidgeting with something. This could be anything including pens, keys, or even bubble wrap. The problem is that one’s fidgeting can be a huge distraction to those around him. Although one may say that the best solution is to break the habit of fidgeting, research has shown that those who have something to fidget with are actually more productive and perform better on tests.
Matthew and Mark first launched their idea for Fidget Cube on KickStarter at the end of August and have since raised over six million dollars from more than 154,000 backers. The product is now beginning to ship to the individuals who first backed them on KickStarter. By creating this innovative product, Matthew and Mark’s hope is that they will provide individuals who have a tendency to fidget at class, work, or home with an alternative device for fidgeting that is both discrete and not distracting.
These millennial entrepreneurs inspire me to keep looking for ways to innovate by simply seeking out problems and pain that individuals face in everyday life. Most great ideas and discoveries do not suddenly appear, but rather develop from one being observant of his environment and taking note of any hunches that he might have.