Ivory Ella started when five college students and a high school business teacher came together and wanted to create “good clothes for a good cause.” Ryan Duranso, Jacob Castaldi, Richard Henne, Matthew Fiano, John Allen, and Esma Ilyas founded the company on April 18, 2015 and has grown rapidly ever since.
The company is driven by the elephants getting poached in Africa. In the last decade Africa’s elephant population has declined by 64%. The founders of Ivory Ella saw a need to build awareness and help the cause. Ivory Ella is partnered with an organization called Save the Elephants. This organization is operating out of Kenya, where it researches elephants and calls attention to the problem of the declining elephant population. Save the Elephants has started to see a growth in the elephant population since they have been raising awareness.
Ivory Ella has already been so successful in the short time they have been open. With 10% of their proceeds going to Save the Elephant, many people buy the shirts just for the social aspect. Not only is their company driven to save the elephants, but their designs are really cute as well! The have a variety of different designs targeted to girls from middle school to college age. Along with t-shirts, they also sell outerwear, hats, jewelry, and drinkware.
The company prides themselves for connecting with their target market and really listening to the customers. This is very evident when you look at their customers and see how satisfied they are. These young entrepreneurs have created a great brand with great meaning.