The Life is Good Company was founded in 1994 by Bert and John Jacobs. They started by designing and selling t-shirts out of their van in the streets of Boston.
Jake, the iconic stick figure, was created in the same year the company started. Jake was the beginning of Life is Good. The two brothers printed shirts of Jake and found that they were selling like a wildfire.
Their mission is to “spread the power of optimism”
Their story: https://www.lifeisgood.com/our-story.html