Noa Mintz like so many others grew up with a nanny. Her parents would hire nannies to watch her and her siblings but they all simply seemed uninterested in the children that they were being paid good money to care for. Realizing this and eager to have a better nanny, she took matters into her own hands. Her parents let her select the next babysitter and soon she began helping friends and family select their caregivers. She saw a demand for a New York nanny agency that would provide caregivers that were carefully selected and represented the personality vibe that families deserve. At age 15, three years after the founding of her business “Nannies by Noa,” she had over 75 employees on her staff.
Noa found a niche in the market that was very personal to her. She learned how to design a website, purchase insurance, preform background checks and meet demands of hundreds of parents. After rapidly rising demand she found herself extremely busy and with high school approaching, she hired a manager to oversee day to day operations. In three years time she was able to create a well known caregiving company in New York that now generates her a salary of over $300,000 a year with the 15% initial matched caregiver salaries.
It is incredible that a 12 year old girl could create such a successful multimillion dollar business by acting on her idea. So often are children told that they cant do something real and then this discourages them from taking initiative to innovate our society.