The hip hop industry is constantly changing, new styles and artist are always popping up creating a very competitive and hard market to try and get into. One guy though has found a new market of hip hop that has yet to be saturated. David Burd commonly known as “lil Dicky” has proven successful in his endevors of creating a new type of “fun” hip hop.
Instead of preaching about the commonly written topics of drugs and violence, david has set his career in the music industry by raping about funny ideals such as his jewish heritage and politics. Backed by music with great beats lil Dicky has become increasingly more popular with the youth across America.
Burd grew up in an upper middle class Jewish family in the Elkins Park neighborhood of Cheltenham Township, a township on the north border of Philadelphia. He attended Cheltenham High School and then the University of Richmond. He then relocated to San Francisco, California, where he worked in account management at the advertising agency Goodby, Silverstein & Partners. After reimagining his monthly progress report as a rap video, the company brought him to work in their creative department, where he wrote copy for ads like the NBA‘s “BIG” campaign.
Because of his life growing up, Burds style is a reflection of comical lyrics that can easily put a smile and laugh in anypersons day. Burd started off of youtube with his first video getting over 1 million views. since then he has grown and become very successful and recognized across the country. He released his first album on july 31st 2015 and while being backed by his followers on youtube he has started his goal of changing the hiphop industry. Because of his knowledge in marketing and Advertising, Dave realized a new market that no one had entered yet. Since he is the first in comical hiphop he is blazing a new way into the industry and being very successful at it too. I would not be surprised to see more new copies by other rising artist of this style. It will be fun and unique to watch how this specific industry of hip hop continues to grow and change throughout the years.