What makes Ollie Dee Design special is not so much what they do (it’s a pretty run-of-the mill custom design company that largely works with other small businesses) but the story they tell: Ollie Dee Smith is the grandfather of a dear friend of mine: Leigh Anne. Growing up, Leigh Anne watched her grandfather struggle as an entrepreneur but also saw the triumph of hard work and success. What did she learn form all this? She learned that if something is worth doing, it is worth doing well.
And that’s how she markets herself: as a young designer who is passionate about what she does and about helping others grow their businesses. And since that is the work she has chosen for herself, she is dedicated to doing it well! She takes her “old school work ethic” and adds to it “modern branding and design”. Leigh Anne promises her customers open communication, honest criticism, and level-headed guidance as they work together to provide high quality product to a market infatuated by all things fast, cheap, or easy.
We’ve all heard it before: “they just don’t make things the way they used to;” “we weren’t afraid of hard work back in my day;” “if young people would only take a little pride in their work, things would be better”… We’ve all heard this type of thing a thousand times; most of us role our eyes and assume that our grandparents are just nostalgic for their youth. But not Leigh Anne! She had the wisdom and humility to recognize that her Grandfather’s success as an entrepreneur wasn’t a coincidence. She saw that he had valuable insight to offer, so she built her business around the values he taught her. After all: if it ain’t broke, don’t fix it!