One penny may not buy a whole lot, but for Kendall Altmyer it is the key to a successful business.
After working with human trafficking survivors for three months in Greece, Kendall Altmyer knew she wanted to join the global fight against human trafficking. “I didn’t think I could make a dent in a worldwide injustice,” she confessed, “but doing nothing was not an option.” Using the resources and knowledge she had available to her, Altmyer created The Penny Story.
The Penny Story is an e-commerce store that sells small goods made from pennies. Some of her products include bracelets, key rings, and a “welcome box” with a variety of Penny goods. Each penny has the word “worthy” stamped into it, making a bold statement: it is not our material wealth that defines us, but our mere being, because we are children of God. This truth applies to those who are trapped in human trafficking, even though the world may tell them otherwise.
I admire Altmyer’s honesty. The quote above was found directly on her website, letting all viewers know that she doesn’t have everything figured out. This reality applies to all of us; as much as we’d like to learn everything there is about starting a business or making a difference, we simply can’t. But that didn’t stop Altmyer. She is now selling thousands of penny bracelets, and funding one of our country’s leading anti-human trafficking organizations, A21.
How did she manage this? By doing something. Altmyer explains that change begins by realizing you don’t have to be significant to make a significant change. This makes me wonder: if everyone had this mindset, how much more would we create? How much more would we be willing to put ourselves out there and strive to make a difference, even though we don’t have all the answers? I think the effect could be tremendous.
The product itself is beautifully simple, and The Penny Story’s website reflects that. Altmyer offers only a few products, each one simple. The result of this is that customers don’t get caught up in the variety of stuff sold. Rather, they can see a clear mission through a few appropriate items.
I always appreciate seeing an individual who takes what he or she is passionate about and mixes it with innovation to create something new and effective. Altmyer has done this with The Penny Story, and she has created an outstanding example for young entrepreneurs who know they want to make a difference but aren’t sure where to start. Don’t be afraid to make a move – it’s common cents!