Ben Silbermann and Evan Sharp are the two masterminds behind Pinterest. They wanted a way for people to be able to show collections of things they were interested in in some sort of interactive way. Pinterest is a form of social media where people can search pictures, craft ideas, cooking ideas, beauty trends, and much more. The unique thing about Pinterest, though, is that posts, called “pins,” can be saved and organized in different boards. When someone finds something they want to keep, they can save it to an existing board or create a new board. Boards are just like folders and are unique to the creator. They have a name and hold all of the pins the user puts in to them. Then, if they are looking for a new hair style, they can go to their “hair” board, find the pin they want, and show it to their hairstylist to try to recreate on them. Pinterest is useful because pins can be saved and the user can look at them months later. All the time we find tricks and pictures online that we perceive as interesting and want to save, but a few weeks, even days, later, we forget what it was or where we found it. Pinterest takes the struggle of losing the ideas away because the pins are organized and easy to go back to months later. It also allows users to connect with friends and family. If the boards are public, users can become friends on Pinterest and then look through one another’s boards to see if there’s anything in them they may want to save on their own board. People like Pinterest because it is a way for them to escape. They search things that make them happy and save the pins to look at later. They can fantasize about DIY projects they want to do and new makeup trends they want to try. It is a way for people to connect with one another and see what others are interested in. There is no slander or harassment capability, it is just there to relax, have fun, and see what makes those around us happy. These men created a new, fun way to share interesting ideas and tricks all in one place.