Tonami’s Creations is the creation of Tonami Abiona, 7 year-old Nigerian entrepreneur who loves to draw, paint, color, write, and create.
At the humble age of five, Tonami began creating her own books of sorts, collections of art and stories. She gave them to her friends, wanting to spread her love for creation, and encouraged them to do the same thing. Her simple art form soon turned into a business opportunity when she was approached by Kid Entrepreneurs, “an organization that is primarily focused on raising the next generation of entrepreneurs;” they wanted to showcase her product!
A few pivots later, Tonami, with the help of her computer engineer and entrepreneur mum and financial analyst dad, arrived at what is now the My Story Book Kit. This product is “a creative writing resource for young readers, writers and illustrators,” containing a detailed instruction manual that guides kids through the contents and their own story-writing process. The kit encourages kids to be creative, and sharpens problem skills, all the while helping with personal and educational development.
Tonami’s branding is, quite frankly, genius. It’s a brand by kids, for kids, but appealing to parents, teachers, and gift-givers as well. The business increases their presence by showcasing at events and offering their products through different retailers. They also market the My Story Book Kit as a great gift idea and sell t-shirts to increase brand awareness.
Taking an everyday piece of joy and turning it into a business, Tonami’s Creations has re-created the way kids around the world look at creativity. To see their website, click here.