Alex chapman is the young entrepreneur who started a car washing business and turned it into a luxury car detailing company. He started this car washing business in his neighborhood. It began with going around to his neighbors houses and asking if their car needed washed. Eventually, Chapman upgraded his equipment and expanded the cleaning capabilities of his company.
I have some knowledge in this industry from personal experience. I have been interested in cars for nearly my entire life. I’ve always dreamed of having a fancy car. This year, I bought a 1992 Mazda Miata on my senior trip in Florida. This is a 30 year old car that sat in the sun for a long time. The clear-coat that protects the white paint was been mostly burned away by the sun and age. I have been a car enthusiast for a long time, but this was the first time I owned a nice car. All my previous vehicles had been beaters or boring. I wanted to protect this car’s paint and preserve it to last as long as possible. My friend offered to help me out by using his electric buffer to shine up my car’s paint. This was a big favor because it costs a lot to pay a professional to buff a car. My friend explained that he had bought the electric buffer about a decade ago because it was cheaper to buy the equipment and do it himself than pay a shop to do it every couple years.
It costs hundreds of dollars to buff an entire car’s paint, and Alex Chapman saw this opportunity when he was looking to expand his car washing company. Chapman pivoted upward and expanded his services to offer more intense automotive cleaning service. Chapman’s company now offers a service called paint protective film and ceramic coating for cars. A ceramic coating is a layer of hard, glossy lacquer that covers all the paint on a car to prevent scratches and improve the shiny of the car. A protective film over the car’s paint is a clear wrap that molds to the cars curves and is attached with adhesive. Sometimes these films are heat-activated, making it an even more tedious job. Protective film is a way to prevent severe scratches that can occur on a racetrack. Luxury and sport car owners want to use their car to the full potential and push them to the max on the track without worrying about damage to the paint. Although paying three grand for a barely noticeable modification might sound asinine to a normal person, it must be taken into account how immensely expensive it is to fix paint damage on expensive cars. Alex Chapman saw this opening in the market and took advantage of it.
England is home to many, many car enthusiasts and luxury car owners. The population density is comparatively high to the United States and Chapman’s clientele will pay for his services. An appealing aspect to Alex Chapman’s business model is the exclusivity and environment in which he treats the cars and meets with clients. This business is very interesting and has extensive material for discussion and exemplifies a great strategy to build a business from the ground up.
Sources:
https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320
https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320
https://awccardetailing.co.uk/about-awc-car-detailing/
I love how Chapman started with just a car wash business, and seized the opporitunity to expand into a crazy successful business. When I was younger, I ran many lemonade stands to raise money, but never thought of expanding into a bug business.