In 2018, Edouard Freda, a 26-year-old college student from Italy, originally planned to join the Italian Navy, but that all changed after he visited his uncle’s shop. His uncle owned a pizza shop that made pizza and then sold it frozen for later consumption across Italy. Freda saw an opportunity in all of this and committed himself to success in this industry by selling internationally rather than in one country.
From this point, Freda had invested heavily in this idea and even recruited his Italian roommate, Ludovico Bassetti, to help with his efforts. The pair established the business and called it Talia di Napoli. This company sells frozen handmade pizzas to retailers and consumers that taste fresh and only need to be heated in an oven. At first, they were disappointed as they would only receive a few orders a day since e-commerce was slow. To their luck, Covid-19 came right around the corner. This period was crucial to their success, as they could scale their business to selling more than 2,000 pizzas daily. By 2021, Talia di Napoli had $5.6 million in revenue, finally reaching great success.
Fast-forward to the present. Talia di Napoli is still thriving in selling to consumers and businesses, being included in articles from major sources such as CNN, Forbes, and the New York Times. Freda and Bassetti exemplify to many entrepreneurs that you don’t necessarily need a completely new idea but rather a different perspective on how a product can be sold and distributed.
https://www.entrepreneur.com/entrepreneurs/15-young-founders-rethinking-everything-from-artificial/432612
https://taliadinapolipizza.com/about-us/
I really like the detail in this backstory as well as the image that you used for this post. It is interesting how COVID-19 was actually crucial to their success.