Angelina Ly was a 14-year-old middle schooler when she saw the slime movement exploding. Just like many other kids she loved to watch videos and play with slime, but she enjoyed making her own as well. After putting in countless slime filled hours in her home lab, she mastered her slime craft. She began showing off her creations to slime enthusiasts on TikTok and Instagram. Initially, she though it was silly to post her slime on social media, but she consistently did it because she enjoyed it so much. After a while she began growing a following and her followers kept messaging her wanting to buy her slime. When Angelina realized there was a big market for this, she knew she could make a lot of money if she made a business. This caused her to create her business, Fireflyslime.
Five years later, her slime business has grown exponentially. She is now primarily on Shopify, and she has $100,000 in annual revenue. She is also networking with other passionate slimers at slime conventions. Her social media following is huge, and she is coming up with new creative slimes every day. Her product is so popular that when she drops a new slime on her website, 90% of it sells out within 10 minutes. Having product “drops” is a huge part of her business strategy. She hypes up a new product before it comes out on her social media, creating a huge demand, and then she will drop it after leveraging all the social media power she can.
To this day she still makes most of the slime and packages it for shipping herself. Angelina is an inspirational story of a young entrepreneur who had a passion for something, saw a market and demand, and seized the opportunity by putting herself out there and working hard. I tip my hat to you Angelina.
If you would like to read Angelina’s full slime story, click here
I always thought of slime as a messy kid toy, but Angelina’s story proves that it is also a great outlet for creativity and a profitable market for a business. I love how she has a marketing strategy that capitalizes on her social media content to help her market her products. This is a great example of a person following their interests and making a business from it!