Instagram is being taken by storm by the young entrepreneur, Elisabeth Rioux. She now has 1.7 million followers and that number is still growing.

She was only 18 when she started her bathing suit company, Hoaka Swimwear. Her goal for this company is to inspire body positivity. She made it her mission to create an atmosphere for all women to feel good in their own skin and in her swimsuits. One way she does this is by having girls model her swimwear, who all have different body types. This breaks the mold of the typical swimsuit model, showing girls that anyone can be beautiful in their own skin. This is how Elisabeth has branded her company, which has most certainly paid off.

What differentiates her swimsuits from others on the market is the material they are made from. They are made with neoprene. This is the same material that wet-suits are made out of, meaning that they will last a long time and are also very flattering on many body types.

Elisabeth Rioux just launched a new branch of her company, which sells underwear. This company is called Bamboo Underwear. She is branding this company by saying that it is the most comfortable underwear out there. Just like her other company, her products are designed with a very different kind of fabric. Her products are made from bamboo fabric, which has unique properties such as a cooling effect, is softer than cotton, and is allergen free.

Although Elisabeth Rioux is still a very young entrepreneur, she has built an empire for herself by promoting body positivity and making sure her products stand out from anything you’ve seen before.