We’ve all seen that toddler. The little guy or gal following mommy or daddy, dressed in that miniature Sunday dress or adorable sailor outfit. It seems dress-up time is just as much fun for Mom and Dad as it is for them. For Brandi Temple, mother of two, nothing could be closer to the truth. She began jazzing up her toddlers’ wardrobe, not only with cute clothing, but with her home-sown creations.
Before long, she was sowing up a storm! With a surplus of clothing, Temple began listing her clothing on eBay, receiving positive feedback about her designs. Her hobby quickly grew into a entrepreneurial opportunity, and she soon expanded her market to Facebook users.
Lolly Wolly Doodle/ Brandi Temple
Today, Temple’s designs have attracted over 765,000 followers on her Facebook page, contributing to her $10 million annual earnings. What exactly is it that attracts so many shoppers to Lolly Wolly Doodle? The key to there success that’s separated Lolly Wolly Doodle from other competition, besides the name, is it’s customer service and “just-in-time” production. Serving the customer through providing a custom product has been very instrumental in Lolly Wolly Doodle’s success. “If they saw a green dress one day and said they loved it but wanted it in red, the next day that’s what they would see,” Temple elaborated.
Temple’s approach to putting the customer first contributed greatly to her company’s reputation, attracting an immense amount of customers. So many, in fact, that she contemplated selling the business, due to it’s rapid and seemingly unmanageable growth. News of Temple’s predicament spread, reaching high level New York entrepreneurs, ultimately providing her with professional business advice, support, and financial backing to expand her business.
All in all, Lolly Wolly Doodle has proven that when “customer is king”, business booms. Temple’s passion and entrepreneurial spirit have enabled her to “sew success”, delivering quality products to an ever growing market. Who knows what’s in store next for this developing entrepreneurial venture? Keep an eye out for that little toddler, he may be modeling Lolly Wolly Doodle!
Read more: http://www.entrepreneur.com/article/227089#ixzz2kwblRKvM
Lolly Wolly Doodle sounds like a company tons of young moms I know would be interested in! I also think the childrens’ clothing industry is an area that generates more profit than people normally think. The way that this company started from ebay and expanded from its success online, highlights the continually growing internet business market. As Brandi Temple discovered as an entrepreneur, it is also important to work with and get advise from others which is seen in her involvement with professional high level New York entrepreneurs.
This is certainly a trendy business! From what you see on Pinterest and what you are beginning to see out shopping, children’s clothing is becoming just as elaborate as adults. How fun that she was able to take something obviously enjoyable for her and her children and turn it into an extremely successful business. Temple is not only an example of taking advantage of your passions and talents, but listening to the wise counsel of those who have been through it before. Hopefully this business continues to grow!
I find the transition in vision interesting. She began creating the outfits because she enjoyed creating them, but eventually came to focus on what the customer wanted. I don’t see myself buying into any of the Lolly Wolly stuff, but it sounds like she has made a point to manage her entrepreneurial endeavor well.