Adelle Archer wanted to change the way people remember their loved ones and pets. The funeral industry has been trending toward cremation for years now, an often cheaper alternative to burial. However, Archer felt that this process could be improved: instead of loved ones’ and pets’ ashes going in an urn on the mantle, they could be made into wearable diamond jewelry. She thought this would be a sustainable business idea and she was right. In 2019, Eterneva was featured on SharkTank, with Mark Cuban investing in it. Since, Everneva has grown into a successful company helping people remember their pets and loved ones.
This idea is great for several reasons. For one, it is unique and original. I have never heard of making diamonds from ashes before. It appears that since this company has launched there is considerable interest in the topic. The funeral industry is highly profitable and to be an innovator in it can be extremely lucrative. Eterneva seems to be an early player to the table with this idea. Additionally, this is a neat idea because it allows people to have a more interactive experience with their loved ones after their passing. Instead of sitting on a mantlepiece in an urn, a person’s loved ones can be taken with them in the form of a diamond. Their remains can be made into a bracelet or a necklace. They can even be made into a ring. These jewelry pieces can be worn to special events or even every day. No matter where you go you can have a piece of mom or dad on your finger or around your neck. This is a far more interactive way to remember loved ones than a burial plot or an urn on a mantlepiece. In the minimalistic culture in which we find ourselves, this is a fabulous way to remember loved ones without them taking up much space – something often valued highly by Millennials and Gen Z.
In conclusion, Adelle Archer has a great idea and has been building a company with a unique idea that will likely appeal to many young people today.
This is a great post and I find this subject kind of intriguing. It can often be a sore and painful subject, but some people may cope better with their loss with this new idea. They may feel some closure when they wear their loved one around their neck or their finger. This is a very different take on the idea of cremation, but I find it comforting for certain people. She took a very different approach in terms of innovation and this has created a successful market that wasn’t really there before. She has inspired me to try to look at needs from a different angle and pivot from what you might normally come up with.