When searching for a millennial entrepreneur, I stumbled across a YouTube video from Whistle sports showcasing a 10 year old entrepreneur. His name is Micah Harrigan and he sells lemonade on street in different parts of Philadelphia PA. Micah is the CEO of Micah’s Mix. He says that when he was eight yrs old he originally got the idea from watching cartoons and actually mimicked his recipe from what he was watching on TV. Micah’s brand offer many different flavors of lemonade some examples would include, blueberry mango and he also creates a highlighted flavor of the week. One thing that makes his lemonade unique is using Splenda instead of traditional sugar, this idea came from his grandmother having diabetes and she could not drink the lemonade. When Splenda heard about this they posted Micah on their social media and they actually sponsored and blessed him with many free products.
I find Micah’s story truly great. It is amazing to think of what a ten year old can come up with and he solved a problem within his community. The main problem that he solved was appealing to a larger audience by offering a Splenda sugar free version of his lemonade. I also really liked that Micah illustrated that good ideas can come from anywhere such as just watching TV. Micah proved his ability to shift his business when a problem arose.
I think it’s really cool how Micah had the idea but especially that he actually went and acted on it. He identified a need and created a solution, and then kept it growing. Also, the flavor of the week idea seems like a very effective marketing move, as it draws attention to his business. It is also cool how in today’s age, a small thing like this can grab the attention of a big company like Splenda from social media or news.
I love how he is just an ordinary kid with an idea. He still followed the structure we talked about in class. It’s so awesome that he was thoughtful of his grandmother while making it. I love that Splenda jumped on board too!