Sabine Sipunova is a young entrepreneur who has truly created a one-of-a-kind service. Her company, Sorry as a Service, provides condolences from companies to customers in the form of handmade gifts. Rather than a dull, automated email, Sabine’s company helps companies give a genuine human touch to communicate with their customer, whether it be an apology, congratulation, or some other message. Sabine is driven by a desire to help companies, big and small, improve their customer service experiences. Sorry as a Service is innovating the customer service industry and will likely cause many companies to step up their customer service game as the company grows. Sabine’s business model is attractive simply because it is so unique. I have never seen a business like this before, and it is inspiring to see such an unconventional business model. Sabine’s business is a great example of a entrepreneur identifying an everyday pain and effectively solving that pain. It is also goes to show that identification of the problem can be just as creative the solution itself. If there is one thing to take away from this entrepreneur it is that there are opportunities everywhere, even in something as mundane as automated customer service messages regarding apologies to customers.