Jake Cohen is a young entrepreneur cook from New York City who has gotten his way on New York’s best-selling book, “Jew-ish.” His first cookbook has a bunch of recipes consisting of unique Jewish dishes. For example, a couple of his Jewish dishes are called rainbow sprinkle babka and challah. Other foods that he makes are Macaroon Brownies, pumpkin Spice Babka, and roasted tomato brisket with many more delicious recipes in his cookbook Jake knew that the current Jewish cooking market was boring and bland and knew that so much more could be made out of these delicious Jewish customary foods. Jake Cohen has found a unique niche where there wasn’t much exciting entrepreneurial activity due to a lot of dormancy in this particular market so he decided to take advantage of this opportunity and has successfully marketed his ideas through social media and made appearances on some popular TV shows to become a successful cook influencer online. After publishing his first cookbook, he went on popular TV shows like Good Morning America, Live with Kelly and Ryan, and the Food Network. There are also a lot of articles written about him in the Wall Street Journal and Forbes. Through TikTok and Instagram, he has made short videos on some of his recipes, which have reached over two million people. His food is so good that even Britney Spears said, “the coolest thing I’ve ever seen,” and said, “It’s inspired me to take on a new passion in the cooking field!” Jake reconciles an ancient traditions with our modern times, his recipes become a celebration of a colorful and vibrant Jewish history. He managed to combine Jewish food traditions with more modern American plates to appeal to his customers.
Categories : Food, Uncategorized
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I find it amazing how something so niche could gain so much national attention. I’m sure having a celebrity, like Britney Spears, rave about Cohen’s cooking helped contribute to some of his successes. But, I think his unique take on Jewish traditional foods is what attracted the country’s attention like no other. Really interesting guy!