Arrowberry was founded in 2014 by Desiree Curran, wife to Jim and mother of two munchkins, James (3) and Ivy (1). With a love for crafts and her kids, Des discovered a beautiful way to combine both passions in Arrowberry, a modern, handmade collection of adorable children’s wear. The crafting of Arrowberry began when Des was 14 when she bought her first sewing machine. She had always loved crafting and the machine opened up a whole new world of patterns, prints, and designs to explore! She taught herself — trial and error, manual books and Project RunWay. By her senior year of high school her sewing skills played a fundamental role in her senior project for which she created a women’s line of clothing inspired by menswear.
A few years ago, Des was introduced to Etsy by a friend and she jumped at the opportunity to sell her hobby. Her first endeavor was a brand called MoonCloth, a line of accessories for women and children. By the end of the year one of her scarfs was advertised on a German blog featuring a “Top Ten Items for Christmas” list. That’s when she knew she had to go all in.
Two little tots later, Des launched James+Ivy, a microfashion boutique. (Seriously, go look at her kids and these clothes – they are the most adorable things on the planet.) Des had found her niche. Eventually, she decided to rebrand the company and Arrowberry bloomed. Arrowberry is a cohesive collection of her creations. The brand focuses on combining textiles and textures to doll up your little ones.
Photo – One Way Street Production – www.onewaystreetproduction.com
But let’s talk about the name, what might be my favorite part! A professing Christian, Des creatively chose this name based off Psalm 127 which says, “Children are a heritage from the Lord, offspring a reward from Him. Like arrows in the hands of a warrior are children born in one’s youth. Blessed is the man whose quiver is full of them…” And so, Arrow. But that wasn’t enough. She needed something that connected to her, her home, her kids… Berries! A dinner time staple! >>>>>>>> Arrowberry
Her parents invested $100. She even carved her own stamp into a Pink eraser to cut costs! To Des, entrepreneurship means “working your butt off for something you really believe in.” Her design speaks a modern voice of organic colors and bold patterns. Her target customers are young mothers. Best of all her prices are great ranging between $5-$15.
When I spoke with Des about her Arrowberry vision she said, “My plan for the future is to pray. A lot. And to build my brand through Instagram and social media… I would love to continue doing this full time, though my children, my arrows, are my highest priority… I have an incredible support system in my husband, my parents and family, and my irreplaceable friendships. That’s all matters when you’re starting a business.”
Des’s story is inspirational to me because she is doing what she loves! She found a way to enjoy her passion and provide the most adorable bibs for moms. Take a moment to check out her work!
Arrowberry Etsy | Facebook | Instagram
I think that she is such a great inspiration! I believe that hard work pays off and I love that she is such a great example of that. she is also is an inspiration to all of us who maybe don’t have connections and do have to start from the bottom that it is possible to be successful.
What a cute business with such a sweet story attached to it. Pretty much anything with kids is cute and women love buying cute things for their kids. It is also nice to know that they were designed and made by a mom. Etsy has opened up so many doors for those who want to sell their passion. I am inspired by her impressive sewing ability and how she merged that with her kids. I’m interested to see where she takes this company and wonder if she will stick with baby clothes when her children get older. Great post!