Howard Schultz is the man we know today as the Ceo of Starbucks. Everyone, well mostly everyone loves Starbucks! Howard was born in Brooklyn New York, in 1953, he grew up in a working-class family, but he faced a ton of different financial struggles as a child growing up which like any entrepreneur, inspired him to become stronger. He had obtained a scholarship for football at the University of Michigan, and graduated with a degree in communications, leading him to become a sales rep at Xerox.
Howard’s life changed juristically when he joined Starbucks in 1982 which back then was a small coffee shop that was in Seattle. Schultz was so enticed by the company and the coffee they had created that he just had to be a part of it. He had a vision to turn the small Starbucks that he had seen into a large chain. He had gone to Italy, and after being inspired, and enticed by the cafe culture, he began to acquire Starbucks, and further his design, and innovative draw for a successful company. By traveling he was able to get the inspiration that he wanted, and further built upon his dream of success
A quote from Schultz: “People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.” ~ Howard Schultz
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Very interesting article, I definitely found it interesting to learn about the male CEO of Starbucks and his vision for the business. It’s pretty cool how a trip outside the US sparked his love for cafe culture, and hearing this perspective from a guy is really neat and not normal I think. It is awesome to hear about his influence on the company and how he brought a more cozy vibe to the place, which I think many people now appreciate. Good work!
Great job with this! I thought it was extremely fascinating to learn about a male CEO of Starbucks and his thought process behind the business and the impact that he wanted to leave with. It was cool how a trip out of the US helped him to fall in love with cafe culture. Specifically hearing that from a male is so neat! When I hear Starbucks, I think of moms in their 20’s and early 30’s, so it was very cool to hear about his input on the company and how he came to transform the company and bring a more homie and comfortable feeling to the establishment.
Wow, I found this article to be very interesting and insightful. I really liked how Schultz found a market that had not been tapped into and sought to exploit it. This proved to be a huge benefit for him and is majorly what made him successful. America is a huge mix of different cultures so bringing in different cultures through business is always going to be a thriving market because of the diversity of this nation. There will always be those that have a draw to those different cultural norms and influences. Thus, Starbucks tapped into a French cafe culture that is now part of many Americans’ morning routine and weekly norm.