Aaron Krause started out in 2004, by fixing printing equipment. A part of his job the pain was getting ink all over his hands. He could never find a tool that was strong enough to remove the ink. Amongst his pain there was an underlying product waiting to happen. Krause came up with the idea of a hand scrubber. This innovation helped him a lot, he later produced the idea and patented it. The problem came into place when retail stores started to complain about how expensive the hand scrubber was, and they didn’t see the value in the product. Later in 2013, he came across a dirty chair to wash it with a normal scrubber he scratched the paint. Krause then searched the house for a new tool and came across his old innovation. He tried his hand scrubber on the chair, and it worked perfectly. There were no scratches and when he was done using the sponge it looked perfectly the way it was. That’s when he knew he was targeting the wrong audience. After struggling to enter his product into bigger retail stores he decided to audition for Shark Tank. Sealing the deal with Lori Griener opened up powerful and large retail stores that would allow scrub daddy exposure to its correct target market. Till this day scrub daddy was the most successful product to date on Shark Tank. One connection on Shark Tank allowed scrub daddy to grow and maximize its potential as a scrubber.