GamerSupps was founded in 2015 by a multitude of different people and is an energy drink brand that is targeted to the gamer community. During this time the brand had a lot of controversy and was not doing too well, this was until a YouTuber by the name of “JSchlatt” took over. Jschlatt started his YouTube career in 2013, but he didn’t take off until about seven years later in 2020 during Covid. It was at this time he gained his fame which allowed him to buy and turn around the falling company of GamerSupps. As stated previously, GamerSupps is an energy drink brand that is targeted towards gamers and E-sports players. It has zero calories and is sugar free which makes it a great alternative to sodas and other energy drinks. Although the brand started in 2015 it didn’t really get its start until Schlatt took over the company. The reason for this is because he has such a big following of fans that he is able to advertise to, he uses his connections and influence to showcase the brand. Another reason the brand is doing a lor better now is because of all the collaborations they do. Schlatt is a very sociable creator and makes friends with a lot of other people on the platform, this is where he gets most of his collaborations from. These collaborations allow for the other creators to get their name out and also make a profit while doing so. If you watch several of the creators that Schlatt and GamerSupps have partnered with you’ll notice them, also say use code “Blank” and get 10% off. This code benefits the customer, the creator and the company, which I think is great. This brand doesn’t just sell their powdered drink, but it also sells shaker cups to go with it. Overall JSchlatt is a great creator who used his name and likeness to turn around a company that is now doing well with their sales and brand name.