Ryan Trahan began his journey as a student at Texas A&M. At the time he was a student-athlete running cross country, and he came across the idea to begin a water bottle company. Neptune Bottles immediately found success, netting Trahan $50,000 in profit in just its first year of production. This occurred before NIL deals were made legal, however, and Trahan was punished by the NCAA for promoting his brand through his running. He dropped out of college and began a career as a YouTuber, where he found an enormous amount of success. Trahan’s most successful series as a Youtuber saw him travel across the country using just a penny, trading and selling things to cover the cost of transport all while raising $1.38 million for charity. Trahan then shifted his sights onto his most recent business venture, Joyride Sweets. Joyride Sweets seeks to produce “uncommon candy” – candy without any sort of artificial junk. Their products are plant-based, low-carb, and low-sugar, meaning they taste great but wont ruin a diet. There have been a large amount of these low-sugar “healthy” candy brands that have popped up over the years, but with their added focus on integrity of ingredients and massive social media backing, Joyride proposes a promising future. Joyride is available in many large retail stores, and even managed to sell out entirely the day they were brought to shelves in target.