Todd Graves is man who pursued his niches in fried chicken and innovation. In the 1990’s Todd Graves was a young 20-year-old who wanted to create a restaurant that only serves fried chicken. In college he presented it to his professors, and they said it would not work. After college he tried to get loans, but banks would not give him any loans. Todd Graves was a determined and risky young man who was passionate about his idea, he did not want to give up on his idea. Todd was a horse working 20-hour days in the oil and fishing business. He was not giving up but saving for his dreams of owning a restaurant. Todd eventually moves home with money to start his business. In 1996 building started on the North Gates of Louisiana State University. Todd was very involved in the building work on the restaurant, his involvement with the day-to-day construction process helped him see the vision of his business. During the first renovation renovators chipped walls paint away and there was logo design that inspired the future raising canes brand design. Raising Canes has made a name for themselves of great brand techniques which have expressed their differentiation from other restaurant chains. They have made a name for themselves as a brand who serves the community well. Todd took an idea that no one believed in and made a name for himself in his perseverance and hard work. Todd’s niche for fried chicken has made him billions and has been the factor for fried chicken to unite communities.