Simone Hufana is a great example to college students of how it is totally possible for students to pursue entrepreneurial endeavors and be incredibly successful at it.

Simone started out with a passion for bringing women of color to the spotlight. She developed a clear goal and started taking systematic steps towards it. She was purposeful about engaging in the community and understanding how people felt and what they experienced. Thinking through the ways that she could make the most impact was crucial for her. She networked, attended workshops, used social media, and soon developed a brand with a specific audience.

Her initial idea was to create a coloring book that represented women of color who were influential. ColorHerStory was trying to change the lack of representation of successful and accomplishing women specifically in education. Market research consisted of understanding the needs of her target audience. she sent out surveys engaged with educators and parents

In 2017 she hit a milestone when she won Shopify’s beast mode a business competition. This showed that the business world recognized her work and the talents and passion that went on behind her business.

Simone’s still developing story is inspiring to young people who have passion’s and visions that are just waiting to come to life. She exemplifies creativity and bravery additionally; she was not afraid to go into coloring books which one would think are a boring market but that actually have a lot of value interest and impact especially in education. In a way she discovered a secret that nobody else was solving in the way she chose to and she has been relentless in pursing success for her mission.