Jack Bonneau was just a kid who needed some extra money to buy Legos. He ended up opening a Lemonade stand called Jack’s Stands at a local farmers’ market and turning a pretty good profit. He then decided to franchise the lemonade stand and would hire other kids to work them. He went to shark tank at the age of 10. The ability to open a franchise that has an empathy aspect to it and be able to make so much money at such a young age is crazy. His desire to have money to do what he wants and help other kids out in there summers. His ability to see that there was a path forward by franchising and getting more and more stands and using his entrepreneurial mind on how to take his business to the next level. Due to legal changes in Denver requiring all venders to have permits, Jack had to shift to a nonprofit system which allows him to bypass the law and accept donations to help kids in need. This shows he wasn’t only concerned with money and his business model runs on empathy and good lemonade. This model is interesting as it makes people feel guilty almost and makes you want to help them out. It’s easy to say no through a screen but when the outcome is right Infront of you it makes it harder. Jack seems like a shoot first aim later type of Entrepeneur and this gives him the ability to spring into a gap in the market when presented and then be able to pivot when needed to best fit the market. He also shows this in his ability to pivot and be flexible. He is innovating by understanding his project was no longer viable under the law, so he opened a nonprofit which helped him adapt and find a new gap. He demonstrates the ability to use his own business ventures to help kids in need and make a social impact on the world. He could have also changed his vision or went another direction but his pure dedication to the cause and passion and pride for his business allowed him to stay true and stay in the business of lemonade stands even if the government said no at first. I think id there are two things to learn from jack they are: 1. Start small and then expand. and 2. Age shouldn’t stop you. Both of these things are key elements to jacks story and success. His ability to completely master his small market and then expand to others is truly a top-level skill that he mastered at such a young age and is truly inspiring.
What a cool story! starting at the age of 10 and being able to make that much money really set him for the future. I think its great how when he faced, he problem he solved it by using a loophole really showing is Entrepreneurial mind! also starting a company to buy Legos is amazing, Legos rock!
A tale as old as time, and adorable as well! I like what you said about shoot first and aim later. And how the non-profit and empathy part of the business makes people free for the situation and want to help out.
Great post!