If you’ve been part of broad Christian circles for a long time, the brand He Would Love First is probably pretty familiar to you. It’s staple bracelets have been popular among Christians all over for at least the last several years. They are a simple, woven, and adjustable; the most common ones have either WWJD (meaning what would Jesus do) or HWLF (He would love first) on them. The brand / movement was began and developed by a young entrepreneur named Casey Shultis. He was captivated by the gospel and wanted his life to reflect the love of Jesus. Shultis ended up creating this simple emblem to remind himself and others everywhere of the simple love God allows us to live in. He Would Love First now represents the greatness of Jesus’ consistent reaction of love in every situation. It is a wearable reminder and has spread into a way to share the gospel with anyone who sees it.
I was introduced to He Would Love First in high school through a fundraiser. My neighbor’s friend was selling these bracelets to raise money for her missions trip. I wanted to support her and gained so much more. Now I have a few products from the company, both clothes I bought myself and was gifted. Their social media reach is pretty unmatched, and as far as I can tell, they have been able to keep up with changing trends over the years.
He Would Love First is a beautiful, Christ-centered example of redemptive retail that demonstrates many amazing characteristics of entrepreneurship.
Very nice post! As someone who has seen these bracelets, hoodies, and t-shirts before, it’s wonderful to hear some of the backstory behind them. It is incredible how much of the market they have cornered with such a simple phrase and a lot of advertising. It’s a reminder that God can and will use anyone and everyone to make an impact on his kingdom, some moreso than others.
This brand seems so cool! I love how the brand has such a cool backstory and meaningful purpose behind it – to spread the love of Jesus!
I’m a huge fan of HWLF – their purpose of making conversations about Jesus easier is such a huge blessing to those who want to spread His word and His love. This is a great example of redemptive entrepreneurship! This was a great company to highlight!