Idea Paint is a product that turns any wall or surface into dry erase boards by literally painting the slippery white surface onto the surface. The company Idea Paint was founded in 2008 to create an environment that is more conducive to innovation and limitless outflow of human creativity.
Idea paint has been praised by the Wall Street Journal, Mashable, Fast Company, and CNBC, as a tool that has accelerated innovation and has allowed humans to bring their ideas to life on any surface. Since its start, it has been used in over 100,000 offices, schools, and homes around the world.
The idea for Idea Paint was brought about from frustration. The owners John Goscha, Jeff Avallon, and Morgan Newman pondered “How can you think big when you have to write small?” They soon came upon an “Eureka!” moment, and they proceeded separate the limits of a board from the dry erase concept. These young entrepreneurs say they exist for one reason: to fundamentally improve the way people work. Now their paint is used to help the idea flow of Google, the space program at NASA, and Apple Computers.
Idea Paint can be bought for $225 for 50 square feet of paint. This may be more than a white board, but it is way cooler and still not that expensive, especially to innovative businesses who are trying to stand out. Its safe to say that the owners of idea paint have done what they charge others to do in their company tag line: “Leave Your Mark”.
http://www.ideapaint.com/products
This is a great marketing approach, especially when targeting teachers, or parents of young children. I know many parents who have purchased the black chalk board wall paint for their children, but I do believe that as this product becomes more known to consumers, it will be likely that parents will choose the white board over the dusty, dirty chalk board residue. We have white board walls in one of our buildings here at GCC, Stem. I often see students using it for studying or homework, and I also have used it myself. One downfall, is that the white board painted wall that I had used in particular was a bit hard to erase. However, i’m sure soap and water would clean that wall right up!
They owners of Idea Paint started with a problem for which a solution already existed, but they were able to expand upon and improve the solution. Original white boards are often on frames that take up space or are bulky to transport or to mount on walls. With Idea Paint the white board can be “mounted” anywhere, allowing people to keep track of their ideas wherever it is convenient for them. They have created value for customers who do not want to be limited by the boundaries of the traditional white board.
I love this idea. I think that this could really get ideas and innovation flowing among companies. It can inspire creativity. My only concern is the cost of putting in the board and if companies would have the time or money to invest in one.