Founded by three 22 year old graduates from George Washington University: Jon Halpern, Brian Gross and Rey Coriano, AthleteTrax is an internet based sports team management tool focused on club sports teams with a Pittsburgh connection. The three friends came up with the idea for a platform that would allow managers and coaches to schedule practices, share film from practices, confirm schedule changes and more while in college. After getting their idea validated by coming in second place (out of 144 contestants) at GWU’s business plan competition, they came to the AlphaLab accelerator in Pittsburgh to develop their concept further.

While they originally planned on targeting NCAA sports teams, they discovered that the bureaucracy surrounding major college sports programs would make the cycle between the first contact with an organization and the sale of their product very long, too long for a cash flow dependent startup. They then chose to pivot to club sports with a freemium model, with revenue provided by two sources: purchasing team supplies through partnerships and collecting dues payments for a small fee. They provide fully integrated workout tracking, scheduling practices and competitions, communication and a fundraising platform.

They are focused  on expanding their base of teams, as they currently serve around 95 teams and over 2,000 athletes. Jon Halpern believes his company has definite advantages over competitors because of AthleteTrax’s platform for sharing practice video, the way their communication system is set up and the national partnerships they are developing.