Carmen MacDougall is not one to see a problem and wait around for someone else to fix it. She has a creative mind and if she wants something that is not available, she makes it. She’s a Chicago native and when she went to school in Manhattan she was disappointed in the thrift scene that she found. Clothes were not very good quality and priced unreasonably high just because the word “vintage” was attached to them. So she found a way to fix this and offer thrifted clothes at more reasonable prices by starting her own online vintage clothing store.
She hand picks and with the help of her partner, photographs each piece of clothing before uploading it to the cite to start the selling process. She gets her friends to model the clothing which gives the clothes life and increases their appeal. Buying from Bummer City also saves you the time and hassle of digging and sifting through racks upon racks of old clothes to actually find the nice pieces that are hiding.
The store ships anywhere in the United States, but their target audience is students and people in the New York area. A member of the Bummer City Apparel team can also meet with customers in the East Village or on campus to hand-deliver items, thus eliminating shipping costs.
Being the avid thrifter that I am, I could not believe my eyes when I first saw all of the clothes on the website under the “sold” section. She sells things for $10-$20 that I could find easily for under $5. I say this not as an insult but as a complement because she is not just posting clothes for much higher than she paid, she is selling them; and by the looks of the sold page, she is making a lot of money.
I love to thrift and turn things for a profit so this inspires me to believe that I can combine those two loves. I give Carmen credit for noticing a problem and coming up with a profitable way to satisfy that need.
This is a great business model because it brings a normally local business to the world through the internet and is able to mark up the product because of the increased customer base. That is exciting because the markup is as much as 400%.
Thrifting for a job? That sounds kind of like the best gig every. Maybe I shall look into it, imitation is the sincerest form of flattery right? 🙂
This is a great business concept, especially for our generation. Thrift shopping has become increasingly popular, as has the craze for “vintage” apparel. What a great way for people to be “thrifty” while thrift store shopping. Also the added convenience of real-life models and nation-wide shipping only adds to the appeal.