Have you ever wanted to write all over a wall without any of the consequences such as the writing permanently being stuck there. With this brilliant new invention created by Morgan Newman, Jeff Avallon, and John Goscha, you can do what I just described on essentially any smooth surface. These three young entrepreneurs have engineered a paint that sticks onto any smooth surface and will allow you to use that surface as a dry erase board.
These three came up with the idea while brainstorming together for a school project. I guess they must have hundreds of ideas floating in their heads because they ran out of room to write their ideas down and consequentially came up with the idea of IdeaPaint. In the early stages of development, they were working with two separate labs to manufacture this paint. Both labs said that the paint would be impossible, but in 2008, after many years of research and development, they finally created the sought after paint. And in the same year, released their first product line.
After creation, their business started off slow, but all it took was one trip to Australia to launch the project on a global scale. With the single trip to Australia, they landed three solid partners. Now the company has more than 20,000 installations in homes, schools, and offices around the world. This includes uses by companies such as MTV and even the CIA. You can buy it and apply it yourself. A single can has enough paint to cover a 50 square foot space and costs a meager $225. Their story is inspirational because none of this would have happened if they had listened to the scientists and lab technicians that had told them it was impossible. Instead, they pushed on and have now created a product and idea that is becoming very successful.
Jake Botzenhart
http://forbescustom.com/BusinessTravelPgs/BusTravelIdeapaint.html
www.inc.com
Very good post! I have never heard of this but it sounds awesome. The way they pushed the limits to make the impossible happen is very inspiring.
Very Great Post Jacob! I cannot imagine the amount of hipster parents who would want their kids to be able to buy this product simply because they think it will boost the amount of creativity that their child possesses. I could see their being a huge market for this and for similar products in the future, especially as using the right side of the brain becomes more of an accepted thing among our society.
This is a very cool idea! I could see it really taking off in preschools and elementary schools. Sounds easy to clean up and fun to use. I don’t know the practicality of adults using this product though.