Growing up as a kid every had a bike. We have memories of racing down the street going to fast and falling off, or just riding to a friends house. Needless to say we loved our bikes, but what ever happened to them when we got older? i mean not all of us are superstar bike racers in the tour de France or adrenaline junkies riding down mountains. so where is the bike for the classic city dweller? Ryan Zagata came up with the solution and created the Brooklyn bike company. He got his idea while visiting Vietnam. Ryan explains how he would see Vietnamese men and women riding bikes and carrying massive stacks of hay on the back. this gave him his idea for a cruiser bike that’s not meant for speed or rocky terrain but instead for casual strolls down the street on a sunny day. People can even design their own bikes at his shop.
Ryans company pulled in a whopping 1 million dollars in sales last year and are projected to increase that these coming years. There’s a whole target market of people who don’t want to be extreme bikers but love to feel the breeze on a nice sunny day. Ryan has hit this market and is proving very successful. along with the bikes being very leisurely they also are catching the eye of the art industry with there sleek look and old fashion design. Many sales the company has received have been from art galleries and private designers who want to use the bikes as eye candy for viewers. Either way The Brooklyn bike company has proved to be one of the more successful start up companies this year.
I like that this product can appeal to almost anyone. It is cool to see a fashionable take on an old classic. Thanks for sharing!