Ben Lerer and Adam Rich have created a website for guys that is pretty much what every Grove City man is looking for – Sweet things to do. They have articles on the latest and greatest of almost everything, told in what is usually a clever or comedic way.
Whether it is what beers would be good for the fall or how to not look like a bum while traveling, they have all of the information an self-respecting information a twenty-first century man needs. The best part of it all is that it is presented in a way that makes you smile, using phrases such as “like a boss” and “hotness scale”.
They alss specialize in the daily emails they send out, keeping their reads constant up to date. It’s amazing how they have been able to create such a successful things off of just what they love to do when they hang out with their friends.
Lerer and Rich were presented in the 30 under 30 article written by Forbes with their exact net worth unknown.
This was an interesting post. I like how you connected it with Grove City guys in particular, but this can be linked to guys anywhere. These entrepreneurs came up with something very practical for everyday people. It kind of reminds me of pinterest too! Just in that it is a website that connects anyone who looks, to ideas and shares a lot of creative proposals and thoughts.
This definitely appeals to the male who is looking for a fun activity! By using catchy phrases and making the activities easy to find, they are creating a space for people to jump in and make fast decisions. I am curious about how much they make off of this business though… Wouldn’t it be just as easy to use the internet for these kinds of searches?
A male website with just some crazy things to do with the guys is definitely something i would go on! Hearing fun stories from across the country is hilarious.