Too often in the world of new and upcoming tech, one can be easily overwhelmed by the crowded feed of user reviews. Enter a simple search such as “iPhone Review” onto the YouTube search engine and one will find a plethora of videos all aiming to answer the same few questions. What does it do? How does it work? Is the product (the newest iPhone, for example) worth the cost? Does it succeed or live up to one’s expectations? Is it better than the competitor’s options? These are simple questions that the consumer asks. Unfortunately, many reviewers fail to communicate to the average consumer the answers they seek. Too many reviews focus on specs, build quality, or the camera, but few have always been able to deliver to the consumer a holistic perspective on whether or not the piece of tech delivers.
Enter Marques Brownlee. Born in December of 1993, Marques is an American based, Youtuber specializing in technology reviews. In 2013 Vic Gundotra, the former senior Vice President, Social for Google Inc. named Marques Brownlee “the best technology reviewer on the planet right now.” Why is this?
Marques Brownlee
While his videos have always been informative, he originally gained popularity for responding to his viewers such as answering questions they brought to him and by asking his viewer what they were interested in viewing. Since 2008, his channel has gained over 3.7 million subscribers making him the most subscribed to ‘tech based’ YouTube channel.
Marques stands out from the many reviewers on YouTube using his deep understanding of technology to explain new and complicated developments. However, unlike many, he does this using simple terms and straightforward videos creating high quality tech reviews answering the questions the consumer might have.
I have never heard of Marques Brownlee until now, but will definitely have to check out his reviews. Many times when I want to know more about new technology, I too turn to YouTube reviews to learn more about the product. However, as you mentioned, many times the reviewers do not give information that is easy for the average user to understand, which can be very frustrating. I will definitely have to check out Marques’ videos sometime!